Ugc & Influencer Executive

5 months ago

London, United Kingdom Flo Health Full time

We're quite proud of our achievements

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We're a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We're harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

**The Job**

We're looking for a hands-on individual ready to dive into a role that combines social media, influencer marketing, and paid social knowledge to ramp up our user acquisition with best-in-class UGC creatives.

In this position within the Brand Marketing team, you'll also get to work on Flo's influencer activity and nurture our Flo community.

Perfect for early-career professionals with 1-2 years of agency or in-house experience craving a new adventure and eager to explore and learn from different business dimensions.

You'll work closely with our User Acquisition and Creative Studio teams, reporting to our Senior Partnerships & Influencer Manager. This role is a great fit if you're an expert multitasker, not afraid of manual work and a superb communicator ready to make a significant impact

**Your Experience**

**Must have**:

- 1-2+ years of in-house or agency experience working with UGC, social, or paid social creatives and content.
- Be a strong communicator and negotiator, able to deal with various stakeholders effectively.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- Great understanding of the marketing funnel and performance data.
- Great knowledge of the cultural zeitgeist, social media platforms, female health and well-being brands, social trends, up-and-coming influencers and creators.
- Strong written and oral communication skills. Native EN language skills preferred.

**Nice to have**:

- Former experience working in a Health Tech/start-up environment.
- Experience with 'TikTok Creative Challenge' and other TikTok offerings
- Experience with Miro, Figma and Google Workspace
- Experience working directly with UGC creators, creating easy-to-understand briefs and following content production processes.

**What you'll be doing**

**You'll be responsible for**:

- The delivery of weekly UGC for paid social on Meta, TikTok and Snapchat.
- Managing agency and creator/influencer relationships.
- Working with the wider team to run creator content through spark ads.
- Reviewing content submitted by creators and sharing feedback to deliver execution aligned with our goals.
- Development of a comprehensive and easily searchable UGC content creator database.
- Delivering successful partnerships with UGC creators who consistently produce high-quality content aligned with brand objectives.
- Efficiently manage the outreach and contract process, ensuring timely and accurate coordination.
- Increasing efficiency and suggesting ways to improve UGC processes and workflows.
- Supporting our Senior Partnerships & Influencer Manager in developing Flo's influencer programme through outreach, negotiation and relationship-building with key creators.

**You'll be targeted on**:

- Increase and maintain 'winning' UGC in paid social by a set % each quarter
- Develop a formula for high-performing always-on UGC creatives and support the analysis of top-performing videos
- Build relationships and set up a roster and negotiate agreements with a set number of 'in-house' UGC creators

Salary Range:
UK - ₤37,000 - ₤43,500 gross per year.

Ranges may vary depending on your skills, competencies and experience.

LI-CC1 #LI-Hybrid

**Reward**

People perform better when they're happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo's Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)

**Our Culture**

We're problem solvers, we're adaptable, we're empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Ev

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