Regional Marketing Executive

6 months ago

London, United Kingdom RIB Software Full time

Position Description - Regional Marketing Executive

**PURPOSE**:
The generation of revenue opportunities through the execution of strategic marketing campaigns and activities, and downstream activation of global initiatives, that drive qualified leads and yield a positive influenced pipeline and MROI.

**Key Tasks & Responsibilities**
- Contribute to and execute the marketing strategy for the regional organization for new and existing products or services that aligns to the global marketing strategy and overall RIB vision, mission, purpose and strategic objectives.
- In-country implementation of the global, regional and in-country marketing and brand strategies.
- Develop and run paid for advertising campaigns for regional inbound and outbound lead generation, with the support of the global centre of competence.
- Support, co-create and maintain the region’s digital presence with strategic input from the global centre of competence.
- Develop and run the calendar of events such as webinars, conferences, 3rd party events and thought leadership contributions for the region.
- Create local content that resonates, builds authority and generates demand, as well as the localization and transcreation of globally created content where relevant.
- Drive the retention and advocacy of the existing customer base through value-add and precision marketing.
- Act as a support and liaison to the region’s channel partners, strategic alliances and external influencers, identifying and driving synergies where they may exist.
- Together with the support of the strategy team, continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan and activities if necessary.
- Implement and champion the globally selected tools, solutions and materials to enable the regional marketing and sales team to function relevantly and effectively.
- Track, measure and manage marketing campaign spend and report on the effectiveness using pre-determined KPIs/ROI metrics, sharing these findings with the relevant internal stakeholders.
- Implement the downstream activation of global PR and comms initiatives and activities.
- Negotiate with regional media and creative agencies and secure agreements on the production of promotional materials and marketing collateral.
- With the support of the global brand and comms team, develop, run and activate the internal communications function within the region.

**BACKGROUND REQUIREMENTS**:

- Tertiary qualification in Marketing or similar discipline
- At least 5 years of B2B marketing experience
- An excellent handle on the English language
- Excellent interpersonal, written and oral communication skills
- Proven ability of managing budgets
- High level of attention to detail
- Excellent time management skills
- Professional and pro-active work ethic
- Experience with digital marketing channels
- Experience with marketing automation systems highly regarded

**Job Types**: Permanent, Full-time

**Salary**: Up to £55,000.00 per year

**Education**:

- Bachelor's (preferred)

**Experience**:

- B2B marketing: 5 years (required)

**Language**:

- English (required)

Work authorisation:

- United Kingdom (required)

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