Senior Press Officer

3 weeks ago


Leeds, United Kingdom ASDA Full time

Job Advert

**_ Do you have a passion for food & drink PR and experience in working in a consumer press office? Do you love talking to media and developing creative campaigns that drive results?_**

The Asda PR team is looking for a Senior Press Officer for Asda Brand to cover an upcoming maternity leave (starting May 2023). The role will implement a programme of engaging press office activity and be on the frontline of direct engagement with consumer media - from ideation and copywriting to journalist outreach.

**_ Key responsibilities _**
- Implement Asda Brand press office stories - drafting engaging copy for regular news and feature stories that result in a regular drumbeat of coverage in key consumer titles
- Ensure regular contact with journalists as the frontline of the Asda Brand press office for all consumer PR stories, building enviable relationships through regular contact over the phone and in person
- Engage key stakeholders across the Asda brand category team and customer floor - identifying newsworthy products and stories
- Help identify newsjacking opportunities in tune with the media landscape
- Take responsibility for all press office coverage tracking and reporting - sharing with relevant stakeholders across the business
- Support in the management and briefing of our external PR agency
- Manage budgets for press office samples and some smaller activations
- Monitor competitor activity and identify trends to help inform activity

**_About you _**
- Minimum 2-3 years PR experience in consumer PR - ideally with experience working within a consumer press office (agency or in house)
- Excellent copywriting skills and ability to identify and create engaging product and news stories
- Enviable relationships with consumer media - you're experienced and confident when speaking to journalists
- Organised and able to work within a fast-paced environment


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