CRM Marketing Manager
4 days ago
CRM Marketing Manager
**Job Description**:
- Manage the communications plan for loyalty card members
- Follow through the road map to increase membership, drive loyalty & reduce markdown
- Manage the exclusive loyalty card member online content area
- Plan and manage the delivery of CRM strategies encouraging customer retention, advocacy and maximising customer's lifetime value across all channels both traditional and digital
- Analyse CRM campaigns and take action at a customer level to optimize campaign performance
- Provide full ROI analysis on all elements of the CRM strategy
- Ensure all CRM campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed, or processed within the remit of the post
- Maximise membership and grow the proportion of loyal multi-channel customers
- Implement test and learn strategies to evolve the loyalty scheme to attract and retain customers across all channels
- Monitor and report on loyalty card database growth and churn
- Monitor the health of the customer database to ensure the data we are using across the business is accurate
- Develop 3rd party relationships to provide extra benefits for loyalty scheme members
- Source free gifts, competitions and offers for loyalty club members in line with the monthly customer experience calendar
- Ensure the database is segmented effectively for targeted CRM communications
- Ensure return on investment through KPI and performance metrics
Great salary plus package
To hear more send your CV NOW
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