Head of Ecommerce

2 weeks ago

Woking, United Kingdom KFC UK & I - Marketing Full time

**WELCOME TO KFC AND YUM**

**WHO ARE KFC?**

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky in 1938. He started with one restaurant, 11 herbs and spices, and an idea. From there our incredible brand and product grew to what it is today.

KFC first came to the UK in 1965 with our first restaurant in Preston, Lancashire. Today we are a billion-pound business with over 1000 restaurants run by our 28,000 restaurant team members. Our headquarters are based at the Restaurant Support Centre (RSC) in Woking, Surrey - a 24-minute train from Waterloo. Of the c.1000 restaurants in the UK, 95% are owned and operated by 34 franchise partners; the remaining 5% are company owned and run.

**WHO ARE ‘YUM’?**

KFC is one of the 5 brands operated by our parent company Yum along with Pizza Hut, Taco Bell, The Habit Burger Grill and recently added Heartstyles. We are the world’s largest restaurant group with over 52,000 restaurants across the globe.

Yum isn’t your average Fortune 500 company. We like to do things a little differently. From our world-famous culture of fun and recognition to our focus on your career potential.

**OUR CULTURE**

**BREAKTHROUGH RESULTS, TEAMWORK AND RECOGNITION**

We believe that our success is driven by the power of our employees working in unison with a shared set of common goals and values. We are very proud that KFC UKI is recognised as a key market not only in terms of profit and innovation but also for the talent we grow and develop for Yum.

We invest heavily in our people and helping them drive their personal development. As part of this we give each of our managers in the business the opportunity to go through Heartstyles. Heartstyles is a tool and strategy to measure and manage culture, building people’s self-awareness and helping them to transform their behaviours. This tool can then be used in coaching conversations you have with your team and line manager and to help build effective individual development plans.

We celebrate success every day and to us recognition is much more than just saying thank you
- it is about really celebrating achievements, milestones and behaviours. One of the ways we do this is through our own personal recognition awards.

As a company we take our corporate social responsibility very seriously and encourage our employees to ‘give something back’ through companywide charity efforts.

As an equal opportunity employer, we embrace individuality and diversity. We employ irrespective of background, age, ethnicity, colour, gender, disability, sexual or religious orientation and marital status.

**MORE ABOUT THE ROLE**

KFC UKI is looking to bring on board a talented and ambitious **Head of E-commerce and Omnichannel Performance**. We want someone who not only LOVES chicken but has a real passion for growth and delivering winning results.

We are looking for a superstar who will lead our e-commerce transformation, unlocking the next billion pound opportunity for the brand. You will lead the acceleration of digital adoption on how our guests order their finger-lickin’ good chicken fix. You will also lead the team who will champion an omnichannel experience across all of our sales channels, elevating the guests’ end-to-end experience to be seamless and personalised. And you will deliver this whilst maximising revenue for the brand.

**WHAT YOU'LL DO**
- You will define the E-commerce and Omnichannel Performance strategy:

- You will lead this with key stakeholders to drive adoption and buy in
- You will use consumer insights, competitor analysis, market & business needs to evolve the strategy.
- You will build and maintain a roadmap to enable the strategy and long-term vision on a quarterly basis across omnichannel touchpoints, partnering with the Technology team to ensure timely delivery of initiatives that cover both the transactional and non-transactional elements of the customer journey.
- You will champion a reliable & distinctive order experience across all KFC channels. You will lead a team who are responsible for user experience, consumer order journey, and channel trading and optimisation:

- You will lead a team who will optimise the channel merchandising approach to make it easier to place an order, encourage trial for relevant products, and increase the average order value.
- You leverage data & insight where you understand our guests’ needs, habits, and perceptions to continuously optimise performance, running an agile test-and-learn approach and implement successful outcomes at scale.
- You will drive adoption for our digital channels, encouraging more transactions to go through a digital touchpoint. You will define the acquisition and retention plan.
- You will also expand access points to make it easier for a guest to order a KFC bucket - you will drive the strategy for new channels and deliver a plan to bring this to life.
- You will coach the team on channel measurement and KPI setting. You will drive th

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