CRM Manager
5 days ago
You are **creative, passionate** and looking to be part of one of the world’s leading health and beauty brands. Reed Marketing and Creative are looking for a strategic and inspired CRM Manager to join a fun, friendly and innovative team.
As CRM Manager you will liaise with teams across the business to aid in the successful delivery of their strategies. You will utilise your creative flair to produce strategic CRM plans that ensure the growth and improvement in customer retention metrics andbusiness KPIs.
**This is a good fit for you if**:
- You enjoy working across different teams
- You understand how to use CRM to drive commercial performance
- You are good at presenting and influencing
- You get satisfaction though building strong relationships with colleagues
**A typical day as CRM manager includes**:
- Supporting the development of the CRM strategy for a selection of business units across Mass & Luxury Health & Beauty that drives growth with existing members and works to acquire new ones.
- Leading the weekly and monthly calls with teams to support trade decisions and ensuring all campaigns that are planned will drive the growth of online and the CRM KPIs (active rate, MSP, member sales and total members).
- Co-defining and delivering best in class member programmes working closely with internal teams to build multi-channel campaigns that drive online & offline revenue (e.g. welcome, lapsing, VIP, birthday etc).
- Use customer insight to refine CRM activity throughout the year, supporting our business units to plan the right activity to drive the right outcomes. Key focus on increasing digital contactability of the member base.
- Working hand-in-hand with operations team to ensure the campaign delivery and briefing process is accurate and rooted in data.
- Forming good working relationship with the digital teams ensuring all communications are aligned to online journeys and wider marketing plans.
- Supporting the implementation of strategic group projects
- Keeping up to date with key trends from CRM & Loyalty.
**What you’ll need**:
- Commercially savvy with a strong understanding of customer data and campaigns to drive commercial value.
- A self-starter with a ‘can do’ attitude that understands the power of CRM to build lasting customer relationships.
- Comfortable and excited to work cross-functionality.
- Comprehensive understanding of the Campaign management process, briefing, designing, proofing and delivery management
- Good working knowledge of customer segmentation, personalisation and targeting methodologies
- Excellent organisational and time management skills
**Benefits**:
- Competitive salary and bonus scheme
- Discounts for you and your family from some our much-loved retailers
- 25 days holiday with an option to buy more
- Interest free season ticket and personal loan
- Excellent refer-a-friend scheme with up to £2000 up for grabs
- Free financial and mortgage advice
- A fantastic learning and development offering
- Lots of opportunities to get involved in wellbeing initiatives to support your physical and mental health
- plus much More
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