Marketing Executive
4 weeks ago
**Role**: Marketing Executive
**Location**: Head office based in Staffordshire, Hybrid working offered.
**Working hours**: Flexible on working patterns so could be school hours, or three days a week part time.
Our client, a successful and well-respected financial services organisation, is currently recruiting for Marketing Executive, reporting to the Head of HR & Community. As a Marketing Executive your key role will be responsible for communicating key messagesand promoting a positive image of the business.
Responsibilities for Marketing Executive:
- Assist with identifying ways to improve marketing communications t existing and prospective Members.
- Responsible for the planning, coordination, design, and proofing of direct marketing - ensuring that all mailings meet all required deadlines.
- Increase the volume of the digital marketing against postal and send out dedicated e-shots.
- Responsible for developing a suite of measures to capture and measure engagement.
- Provide regular reports on performance of all marketing activity in-line with business objectives.
- Develop in conjunction with Head of Member Services a structured 'Marketing Campaign Plan’
- Review of social media platforms and develop a strategy to increase engagement and visibility.
- Maximise the company’s digital footprint including managing all social media channels promoting new services, products, customer service and staff engagement activities.
- Redevelop, maintain, and enhance website, social media, and telephony with any changes to service or operating hours
- Monitor peer competitor’s product range, and market developments with a view to exploring new products or new markets.
- Work with the Chair of Product Development Committee with the promotion and launch of new products or criteria changes.
- Assist with the planning, organisation, and brand image at company events, such as the County Show and Broker events, ensuring high standards are maintained whilst keeping within budget
Experience/qualifications required for Marketing Executive:
- Previous experience working in a marketing, communications, or PR role
- Knowledge of the media landscape with an interest in content creation
- CIM qualification or other marketing studies, Desirable
- An understanding of Adobe Photoshop, InDesign or similar
- Expert attention to detail
- Excellent communication skills with the ability to create emotive content
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