Head of SEO

5 months ago

Birmingham, United Kingdom Advanced Full time

Role Introduction:
This is a key role in Advanced's Digital Experience Team within Advanced’s CMO function.

You will be joining Advanced at a time of significant change but also of huge opportunity as we transition from a lead generation approach to delivering an end to end SAAS customer journey through an all-new website that will scale and grow as Advanced does.

What You Will Do:
As Head of SEO, you will be responsible for manging our internal team plus external SEO agency determining the most effective use of the blended resource. You will create, own and implement our SEO strategy covering both product and brand and work closely with our Sector Marketing Directors, Brand and Product Marketing teams to ensure the successful identification, prioritisation, and implementation of SEO programmes.
- Define and implement SEO strategies.
- Implementing SEO programmes to drive business performance and Google Core Web Vitals.
- Selecting and managing an external SEO agency.
- Utilising offshore content teams to deliver effective organic content.
- Defining keyword strategy through research and analysis.
- Ongoing site optimisation both technical and content.
- Ongoing technical audits in line with Google's recommendations.
- Managing HARO and Outreach opportunities.
- Driving intent based content creation process internally and externally.
- Managing our Google Analytics function.

What You Will Have:
A demonstrable history of driving positive change across multiple SEO projects a spart of a defined strategy. Strong stakeholder management skills that you can utilise across multiple business verticals driving consensus through influence if required and experience of managing in-house and ideally external teams and resource.
- 4 plus years hands on experience in a senior SEO role - either client side or within an agency.
- Experience leading a team - ideally blending internal and external resources.
- Demonstrable experience in determining and implanting successful SEO strategies.
- Clear and confident communicator both verbally and written with the ability to tell the SEO story and take stakeholders with you on the journey.
- Experienced in using data and research to generate insight and opportunities.
- Highly proficient in relevant tools including Google Search Console, SEMrush, Screaming Frog and GA4.
- Experience in managing budgets, projects, resource and agency relationships.

What We Do For You:
**Wellbeing focused** - Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral
- ** Annual Leave** - 25 days of annual leave, plus public holidays and the ability to buy additional days
- ** Employee Assistance Programme **- Free advice, support, and confidential counselling available 24/7 through Care First
- ** Endometriosis Friendly Employer** - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

**Personal Growth**:

- Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally
- ** Development Programmes **- From Future Managers to Leadership Training, our development programmes help you get where you need to go
- ** Performance Bonus **- Our Group-wide bonus scheme enables you to reap the rewards of your success

**Financial wellbeing -** We understand as well as your mental wellbeing, your financial wellbeing is really important
- ** Pension Scheme** - Our plan with Scottish Widows offers 5% matched contribution by the company
- ** Income protection insurance **- Providing you with support and assistance when you need it most

**Recognition **- Highlighting and rewarding the great work our people do
- ** Values Awards** - Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
- ** Clear Review** - Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

**Making a Difference** - we provide opportunities to help our people make a difference to the causes they care about
- ** MatchIt** - Fundraise for a cause close to your heart and Advanced will match part of the funding
- ** Volunteering Time** - Our volunteering leave scheme allows you to use your time to help those who need it
- ** Pennies from Heaven** - donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are:
We are one the UK’s largest tech companies, and our products sit at the heart of some of the country's best-known businesses. We’ve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. **We hire for potential.** We want to make sure we have the best people for the job and provide genuinely equal opportunities for our people to thrive. Our recruitment process is designed with inclusion and equity at its

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