Index Product Marketing
6 months ago
Job Description - Index Product Marketing (240000D5)
- Job Number: 240000D5
Requisition Title : Index Product Marketing
**Description**:
**Your team responsibilities**
The Index Marketing team is responsible for developing and executing marketing strategy and campaigns to support MSCI’s ambitious Index business growth objectives. The marketing organization at MSCI is a dynamic and fast-growing global function responsible for marketing and communicating our solutions and services to the world’s investors to help them build better portfolios.
As a leading provider of data and tools, we continue to grow our global footprint with institutional investors, asset/wealth managers, banks, hedge funds, pension funds, advisors, and corporations.
MSCI is a pioneer and a leader in the industry, pushing the envelope on investor-driven solutions, standard-setting, transparency, and research across asset classes. We are looking for a proactive, action-oriented marketing professional with excellent communication skills and a passion for building a more sustainable future.
**What we offer you**
- At MSCI we are passionate about what we do, and we are inspired by our purpose - to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.
- Wherever you are located you will find benefits that can help ensure your health and financial security. While they vary by different locations, we offer a broad range of benefits that are part of the value you receive as an MSCI employee.
- Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best.
- You’ll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our ‘Here For You’ Employee Assistance Program is available for our employees globally, providing confidential emotional support, financial and legal advice free of charge.
**Your key responsibilities**
The VP of Index Product Marketing, focusing on ESG/Climate product line, will report into the Global Head of Index Marketing based in New York and work closely with the team leads across sales, product, marketing, and research.
- Works closely with Global Head of Index Marketing in New York to develop marketing plans to stimulate ongoing interest and growth in Index solutions globally.
- Develop comprehensive marketing strategies and plans tailored to promote ESG and climate-focused index products to drive ongoing revenue growth and to support special initiatives as needed.
- Collaborate closely with the product management, sales, and research teams to align marketing initiatives with business objectives.
- Stay abreast of industry trends, competitor offerings, and regulatory developments related to ESG and climate investing. Conduct market research to identify target segments, understand client needs, and inform product positioning.
- Monitor and analyse the effectiveness of marketing campaigns and initiatives and provide actionable insights to help guide strategies for brand positioning, client retention and development, product innovation, and industry partnerships.
- Utilize data-driven insights to optimize campaign performance and maximize ROI, continuously refining strategies based on key metrics and outcomes.
- Develop and refine value propositions for Index products and services, articulating the unique benefits and advantages they offer to our target customers.
- Partner closely with the Centre of Excellence (COE) team to execute multi-channel marketing campaigns aimed at driving lead generation, engagement, and conversion. Utilize digital marketing tactics, events, webinars, and thought leadership initiatives to amplify the reach and impact of marketing efforts.
- Manages and expands the relationship with partners, suppliers, and sustainable industry associations.
- Manages and executes the allocated budget and report on ROI of launches and wider campaigns.
**Your skills and experience that will help you excel**
- Bachelor’s / Master’s degree in related field
- 10+ years of experience in marketing within the financial services industry, with a focus on index products, ESG investing, or sustainable finance.
- Strong understanding of ESG principles, climate-related risks, and sustainable investing trends.
- Good understanding of the Index market and how it impacts the investment process.
- Excellent organizational skills, ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Confident self-starter with proven leadership qualities, strong interpersonal skills with a customer-centric approach and the ability to build relationships with
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