Content Strategist

6 months ago

London, United Kingdom Incisive Media Full time

Incisive Media, part of the Arc network, is an entrepreneurial and creative, digital-facing organisation on the cutting edge of media. Working in the sustainability and financial services markets, we provide analyst-grade insight, business intelligence, and content to specialist networks of business professionals around the globe.

Incisive Works is the content and performance marketing arm of Incisive Media. The team includes writers, strategists, designers, video producers and marketing experts that work together to deliver superb creative concepts on behalf of clients.

We are passionate about our people, products and customers and our values are at the heart of our business; they define us, and they are how we conduct ourselves both as a company and as individuals.

Our values are summed up as; integrity, teamwork, innovation, trust, good judgement, passion for our work, curiosity and an entrepreneurial spirit.
- If these are aligned with your values, then keep reading._

**_
Overview of the role_**

**Type of employment**: Full-Time/Permanent

**Salary**: Competitive

**Industry**: Media

**Function**: Incisive Works

**Location**: London, Covent Garden

**Working Pattern**: Hybrid

Incisive Works is hiring a content strategist to work on projects for its financial services and sustainability brands. The role of a content strategist is exciting and varied. They will work directly with clients and be responsible for the content planning/strategy, creative development and project management and delivery of content
- be it editorial articles, copywriting for websites, designing infographics, or storyboarding and recording videos and podcasts.

It is a pivotal role in the team, that requires direct client engagement, and someone comfortable leading and developing long-term relationships with them.

The content strategist will be supported by a strong team of former journalists, editors, designers, video and marketing specialists that make up the Incisive Works team.

The content strategist will be offered autonomy to own the content creation process and carve out a project manager-style role for themselves in this hybrid journalism/marketing world - whilst also benefiting from a team with specialist skills.

**Key responsibilities**:

- Developing content solutions and marketing strategies for clients - which can include FTSE names from the world of fund management, financial advisers, pension trustees & more.
- Delivering engaging thought leadership content. The content will vary depending on the project, but may include researching specific areas of the market, interviewing experts, writing up long and short form content for digital mediums, storyboarding videos/podcasts and being involved in the creative process to launch them.
- Manage projects on a day-to day basis alongside client relationships. A key part of this job is ensuring we build strong relationships with the people we work with over the course of a project - and maintain them.
- Editing/proofreading work.
- Work with designers to develop innovatively designed content.
- Build storyboard content that transfers to high-quality videos - from Q&As in our purpose-built London studio to offsite shoots anywhere in the UK. This role may require you to present videos as well.
- Work alongside the team to develop new creative concepts - helping Incisive Works to deliver better, evermore creative, and personalised content for our clients

**What we value**
- Proven experience as a writer/editor. At its core, this role is about storytelling and creative ideas, so we are looking for someone who is inquisitive and able to generate high-quality, engaging ideas about markets. Specifically, they must be a good writer, and a background in journalism/copywriting or similar is key. Whilst some marketing experience would be a bonus, this is not a necessity and we will consider good writers without this.
- Hunger for innovation and creative excellence in a commercially focused role (NB: this is not a sales/selling role)

**What you can expect from us**

As well as working with the most interesting, talented and fun people, we operate a culture where success is recognised. You will be supported throughout your career, tailoring your development through management support, internal & external training courses and on the job training. Based in a fantastic location in Covent Garden, you will also have access to numerous retail discounts

We also offer a range of benefits including:

- A rewarding environment where success is recognised
- Excellent training and development programmes
- Hybrid/remote working
- Pension scheme with 5% employer contributions
- Life assurance scheme
- Voluntary Private Medical Insurance
- 25 days annual leave, increasing to 30 days
- Health Cash Plan for those everyday healthcare costs
- Savings on items from Currys via our SmartTech Scheme
- Cycle to Work scheme
- Discounted Gym rates
- Retail discounts saving you money on essential & e

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