Digital Marketing Lead
4 weeks ago
A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available.
Main tasks and responsibilities:
- Line manage team of specialists and coordinators.
- Responsible for the development, successful implementation and communication of the paid social media and digital marketing strategy for a portfolio of key brands (journals, initiatives, corporate).
- Build and visualise complex campaign and audience segmentation structures.
- Manage portfolio budget.
- Provide training, support and mentorship to team members and others across the business.
- Weekly monitoring and monthly/quarterly reporting of campaign performance.
- Build and maintain strong relationships with portfolio and others across the business.
- Develop bespoke paid strategies for key campaigns.
- Key message and content creation.
- Content oversight/approval
**Profile**:
- Academic degree in Communications, Marketing, Public Relations, Advertising (or related).
- 3 - 5 years’ experience of developing social media and digital marketing strategies for business (can be offset with 1 year at MDPI in similar role).
- Experience in managing or mentoring team of social media and digital marketing professionals.
- Very Good knowledge of key social media platforms including Facebook, Twitter, LinkedIn. Instagram and YouTube. Others a plus.
- Very Good knowledge of Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, OR Google Ad Manager (Search, Display and YouTube).
- Very Good knowledge of social media and digital marketing tools such as Hootsuite, Falcon and Sprout OR Google Suite (GA4, Tag Manager, Search Consol) and data visualisation tools.
- Excellent understanding of brand, communication, and digital marketing principles.
- Excellent English language skills (written and spoken), other language skills are beneficial.
- Excellent organizational, analytical and prioritization abilities.
- Interest in science and science communications (previous experience in the industry a plus).
- Experience of running campaigns to generate sales or leads a plus.
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