Brandasylum Creative Lead

1 month ago

Rochdale, United Kingdom Footasylum Full time

**An Overview**

Founded in 2005, Footasylum has a proven track record in the inception of Own Brand labels in the UK and European markets. Brands such as Glorious Gangsta, KWD, Monterrain, and Zavetti are notable examples.

Knowing of the opportunity that exists to grow the business' multicategory Own Brand proposition further, BrandASYLUM has been formed. This new business unit aims to increase this proposition's commerciality and brand legitimacy through targeted investment in strategy, people, and time.

BrandASYLUM is a new addition to the Footasylum group, so the business unit requires you to have an entrepreneurial mindset and approach. You should have a firm understanding of best practices in the areas of expertise but have the agility in the process to adapt to the needs of the brands. As the pillars of Desirability, Visibility, and Accessibility are circular, collaboration and teamwork across the business unit will be crucial in the success of BrandASYLUM.

Working within the Creative Team demands a range of responsibilities including overseeing all creative outputs, owning relationships with key senior stakeholders, and collaborating with the Marketing and Studio teams to ensure all campaigns are delivered in line with the brand vision.

**Responsibilities.**
- Define and implement the season's creative direction, ensuring it aligns with the brand vision.
- Present creative solutions to key stakeholders.
- Develop creative briefs and oversee the production of outputs for all touchpoints.
- Facilitate creative workshops throughout the year.
- Collaborate closely with the marketing and studio teams throughout the campaign process.
- Partner with external agencies on high-profile briefs, providing feedback to ensure creative goals are met.
- Continuously learn and challenge existing views on the BrandAsylum consumer to maintain campaign relevance.
- Evaluate the success of campaigns against competitors and use this analysis to guide future creative concepts.
- Incorporate feedback and learnings from previous campaigns into future creative briefs.
- Stay informed about industry trends and relevant movements, sharing insights with the broader team.

**Skills and Experience**
- Proven experience leading a team in a creative environment.
- Strong ability to conceptualize and implement creative ideas.
- Excellent presentation and communication skills.
- Proficiency with Adobe Creative Cloud.
- Ability to manage timelines and meet deadlines.
- Flexibility and adaptability in a dynamic environment.
- Strong understanding of industry trends, particularly in streetwear and footwear.
- Excellent collaboration skills and the ability to work effectively with cross-functional teams.

**Diversity**

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

**Recruitment Process**

We’ll help make the interview process as transparent and stress-free as possible.

We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.

Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.

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