Head of Emea Field Marketing

3 weeks ago

London, United Kingdom Illumio Full time

**Head of EMEA Field Marketing**:
**London, England (or remote in UK)**

***:
**What We Are About**:
The Marketing team creates and develops Illumio's global brand, helps drive revenue, and enables the Sales team's future success. We are building on our position as a Zero Trust Leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters.

We are known in the industry for our category-building approach to solving customers' problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success

**What You Will Accomplish**:

- Develop the EMEA marketing plan and strategy: Create brand awareness and aggressively contribute to pipeline and revenue
- Own metrics for success in EMEA: Track, measure, follow-up of every program
- Execute measurable integrated campaigns, demand generation programs and events that drive demand across the buyer's journey
- Co-develop marketing plans and activities with regional focus partners and key global to deliver pipeline
- Partner with the Communications Team to develop PR and AR initiatives supporting the EMEA region
- Continuously align with EMEA sales on goals, strategy, messaging, and tactics
- Work cross functionally with internal teams including demand generation, marketing, product marketing, inside sales, finance, etc.
- Prioritizing and establishing marketing support across the region as Illumio continues to grow
- Campaign analysis, reporting on marketing KPIs across the buyer's journey, and making data-centric recommendations to increase pipeline and revenue
- Evaluate, select, and manage outside vendors that support the EMEA marketing strategy and goals
- Management: This leader will be chartered with prioritizing and establishing marketing support across the region as we continue to grow

**What You Will Bring**:

- 12+ years of B2B marketing experience; security and SaaS. 3+ years of field marketing management experience.
- Proven track record of overseeing EMEA Marketing including developing supporting visions, plans and strategy
- Must have a strong background with tracking, analysis, and reporting effectiveness of marketing plans and initiatives supporting EMEA
- In-depth background with executing integrated marketing campaigns, demand generation programs, and events that drive leads, pipeline, and revenue
- Experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
- Excellent communicator and a strong team player
- Work within a fast and complex environment with experience at a start-up preferred
- Bachelor's Degree; Marketing or related preferred

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