CRM Campaign Executive

5 months ago

Wembley Stadium, United Kingdom The Football Association Full time

**What will you be doing?**
- We are hiring a CRM Campaign Executive to:

- Generate ideas on how to grow acquisition and engagement.
- Support the Grassroots CRM Manager in the coordination of campaign management across the wider FA Group.
- Work with key stakeholders in the Grassroots division to help deliver their objectives.
- Take usage of data to the next level: Enrichment of data records, personalisation, segmentation, marketing automation, A/B testing.
- Embody high standards of governance and compliance around data capture and usage.
- Adopt a ‘participant first' approach to targeting, content and copy writing.
- Execute additional tasks as required in order to meet FA Group changing priorities.
- Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
- As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

**What are we looking for?**
- Essential for the role:

- High level of attention to detail
- A passion for CRM and data-led campaigns
- Experience in writing engaging copy
- Experience using complex data structures for advanced segmentation
- Lots of ideas of how to use data and content to engage audiences
- Excellent stakeholder management skills
- A diligent planner and organiser
- Proficient skills in Microsoft Office, specifically Excel
- Beneficial to have:

- A love of sport
- Experience with post-campaign analysis
- Experience creating automation programmes
- Design software experience (e.g., Photoshop)
- Experience using data in Microsoft Excel
- Multi-channel CRM experience (e.g., push notifications, WhatsApp)
- A background in sports marketing
- A passion for Grassroots sports development and growing participation - including outside of work

**What's in it for you?**
- We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
- We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
- Free, nutritious lunches, at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional Thank You days leave, volunteering days as well as 25 days annual leave.
- A hybrid working model offering greater flexibility.

**Our Organisation**
- The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
- The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, **all with a purpose to Unite the Game and Inspire the Nation.**
- We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.
- Your contract with The FA will specify a fixed location of Wembley Stadium or St. George's Park unless the role is advertised as a home-based contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

**The FA, For All, For You**
- Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.
- A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - which will ensure tackling discrimination remains a core priority for English football for years to come.
- We are a diverse workplace, aspiring to represent football across the country

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