Public Relations Officer
4 days ago
**Brand new role for a PR and Communications Officer in Stratford Upon Avon**
To support the Marketing and Communications team to increase reach and impact of the client's profile by maximising positive awareness and engagement, enhancing our position as the global professional body for the fire sector.
**Relationships**
1. Reporting to the Marketing and Communications Manager
2. Liaison with internal stakeholders including but not limited to: CEO, Trustees, Staff, Branches and Volunteers
3. Liaison with external stakeholders including but not limited to; the media, customers, suppliers, sponsors, partners, regulators and advisors
**Main responsibilities**
- Develop a PR and media strategy to support the marketing and communications plan
- Generate positive brand stories for global PR including press releases, feature placements and regular columns
- Forward plan and manage content for the blog using this platform to react to industry news and events with opinion pieces from the organisation
- Identify key publications across the sector, build media lists and establish relationships with editors and journalists
- Manage the reactive press enquiries service for media, handling and responding to incoming queries and requests in a timely and accurate manner
- Track PR coverage, establish measures and report on content coverage and engagement
- Establish a contact list of spokespeople for the regions to include management of official statements, articles, comments and interviews as well as utilising spokespeople for speaker opportunities at events
- Produce the quarterly journal including the content plan, copy creation and design
- Support the wider marketing and communications team by: producing engaging content for use across the website, social media channels, e-newsletter and marketing materials; and assisting with campaign planning
- Develop the events calendar and take a lead role in the planning and organisation of our events to include attendance at trade shows
- Support the Marketing and Communications Manager to develop annual documents including the marketing and communications plan and the annual report
- Provide comprehensive administrative support to all areas of the organisation
- Liaise with internal colleagues, suppliers, external experts (including volunteers) and members as required to complete tasks
- Create and update records and databases ensuring full and accurate information is recorded
- Manage meeting agendas/arrangements/appointments/travel etc.
**PERSON SPECIFICATION**:
- PR/marketing related degree or CIM/CIPR qualification
- Media training course
**Knowledge and Experience**:
- At least 2 years’ experience in a similar PR role
- Previous experience of working in a similar media facing role and must be comfortable managing press enquiries
- Have a good understanding of the legal, professional and regulatory frameworks that guide PR
- An excellent communicator (verbal and written), copywriter and proof-reader with exceptional attention to detail
- Excellent organisational skills, with the ability to juggle various tasks and deadlines at once
Role is permanent and salary is up to £30,000 dependent on experience with opportunity for hybrid working after passing probation.
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