Social Media Manager

5 months ago

London, United Kingdom Christopher Keats Full time

**Our client is a luxury travel and superyacht company**:
With headquarters in London and Palm Beach Florida, they embody a boutique and modern passionate to create luxury and extraordinary experiences.

**Role responsibilities**:

- Play a key role in optimising global and regional social media strategy to drive engagement with existing followers and customers, as well as acquire new followers through highly targeted and effective campaigns
- Ownership of the global social media publishing calendar, including responsibility for aligning their brand with new and emerging social media trends
- Day-to-day posting, content optimisation and community management of global social media platforms
- Work with the Head Of Marketing and Creative Lead to leverage business
- and user-generated-content
- Review and manage the social media accounts of key business partners
- Define the strategy for their internal broker social media accounts, supporting the team with an ongoing calendar of content and story ideas
- Create and communicate social media best practices, case studies and guidance to the wider business
- Use data driven insights and analytics to refine and improve the effectiveness of the social media strategy
- Regular competitor analysis
- Review and update the business’s Social Media Policy, and other related guidelines

**Experience & requirements**:

- Degree level or equivalent - has in-depth knowledge of social media marketing through a min of 3 years’ work experience in a relevant role
- Has proven in-depth knowledge and experience of all social media channels, and competence in managing multiple profiles simultaneously
- Can demonstrate a thorough understanding of how businesses can and should use social media
- Experienced in creating content and posting on multiple channels regularly
- Proven ability to develop creative content and campaigns for use across multiple channels
- A confident communicator with excellent writing and editing skills
- Ability to work with complex information and distil into content for consumer-facing promotions
- Experience at creating social media plans for live events, creating engaging content for all channels
- Ability to work in a fast-paced environment and under pressure

**Desirable**:

- Experience in yachting, high end/experiential travel or other luxury businesses

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