Digital Analyst Apprentice

3 weeks ago

Port Solent, United Kingdom QA Ltd Full time

**Employer description**:
GardX International have a very diverse portfolio that are split into 3 clear business divisions:

- Vehicle Protection and Aftermarket Solutions (GardX Protect)
- Insurance Products (GardX Assure)
- Digital Solutions (Fuel Digital)

At present we have over 3,000 active Automotive Dealers operating worldwide, including UK, Central & Eastern Europe, Middle East, US, South & Central America, Australia, New Zealand, Russia and India.

With an ambitious growth strategy, the company is looking to attract best-in-class talent to help drive, deliver and accelerate their objectives.

**Overview:**

You will have the opportunity to gain valuable skills, knowledge and experience as you complete a Level 4 Data Analytics Apprenticeship.

In this role, the individual would be responsible for the development and maintenance of a standardised suite of business reports (Sales, Marketing, Leads, Operations, Financials) across the entire GardX Group.

The apprentice would also need to manage and continually develop the GardX Insights & Analytics platform.

This would entail: Maintenance & Hygiene, Reports / Dashboard Creation and Data Visualization.

**Main tasks and key accountabilities/responsibilities**:
**Performance Reporting**
- Provide objective and transparent analysis of data, using proven methodologies to identify areas for improvement and opportunities
- Creation of a full suite of performance dashboards with clear insights for easy business interruption (this if for our internal performance as well as client’s performance)
- Monthly reporting scorecards - sales, marketing, operations, performance
- Extract/generate periodic customized/standard reports as required
- Synthesize information from various sources / partners i.e. CRM (workbooks), Google Analytics 360, Hubspot, Igard, XL to prepare reports as required

**Insights Platform Development/ Support**
- Create and continually develop the GardX Insights Portal
- Work with Sub Businesses on the adoption and usage of the platform
- Develop new delivery channels (such as mobile app) for the insight’s platform
- Work with agency partners to continually evolve the platform and digest new data sources where required
- Website and Marketing Analytics
- Prepare and analyse various reports to monitor effectiveness of targeted direct marketing programs vs website performance
- Track and monitor all marketing campaigns and develop campaign ROI
- Report on Media performance with insights on areas of improvement
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Performing analyse on conversion optimisation and develop conversion optimisation strategies based on solid analytical data
- Understand and champion the use of audience insights data and how to get the best from it, making recommendations for future activity

**Customer and Competition Analytics**
- Develop audience demographics and profile segmentation recommendations for use in CRM marketing campaigns, including Behavioural Modelling
- Work with key agency partners to implement a data driven attribution modelling and media mix modelling
- Perform competitor and trend analysis to understand key market trends, SOV and future positioning recommendations

**What we are looking for**:
**Experience, knowledge and experience**:

- Able to build strong relationship skills (as will be required to interact with different internal sub business units)
- Highly analytical with the ability and knowledge analytical tools
- Excellent data management and problem-solving skills

**Advantageous but not essential**:

- Experience is tools such as Power BI, Tableau, Data Studio & Alteryx
- Understanding of digital marketing reporting technologies and processes

**Behavioural competencies**:

- Good communication skills
- Team player
- Enthusiastic
- Hard-working and adaptable

**Entry requirements**:
**Standard entry**:

- Level 3 qualification (apprenticeship/A-levels/BTEC, etc)
- OR equivalent work experience (typically two years in a relevant role)

**Plus**:

- 5 GCSEs, including English and Maths at Grade 4 (C) or above
- Experience with using Excel and Microsoft products (or similar)

Please see the programme guide for full entry requirements.

**Salary**:
£18,000 - £22,000 per annum. --- depending on experience.

**Future prospects**:
92% of QA Apprentices secure permanent employment after finishing their apprenticeship.

Additionally, there may be opportunities to undertake further apprenticeship training as many of our programs offer on-going development tracks.

**Important Information:**

QA’s apprenticeships are funded by the Education & Skills Funding Agency (ESFA), an executive agency of the Department for Education.

To be eligible for a Government funded apprenticeship you must have lived in the UK or European Economic Area (EEA) for the last 3 consecutive years.

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