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SEO & Content Account Executive

4 months ago

Town Centre, United Kingdom marketing at the mill ltd Full time

matm is looking for a talented individual to manage SEO & Content activity for our clients, (primarily B2B construction services / plant rental sector at this present time)
- Have experience in working within web, SEO or content environment
- have a good understanding on SEO best practices
- be experienced in writing quality, engaging content for web
- have experience in Web CMS systems such as WordPress
- will be able to work alone as well as collaboratively with creative and digital teams
- Analytically minded with ability to identify trends and patterns within data sets

Your primary role will be helping to create and optimise content for search engine results pages.

**SEO ** Planning & Implementation of Activity (in conjunction with team)
- Full SEO site reviews
- Identify and brief technical improvements - Image, CSS, security, and sitewide amends
- On page improvements - Optimise existing pages with keywords, links, alt tags etc
- Generate new content - targeted regular content and specific SEO content such as Geo pages. (AC will retain lead on setting tone and nature of written content). Will be a mixture of news pieces, product pages, long pages etc. Explore the use of AI generated content
- Google Business (citation) pages and Google Posts
- Backlinking - analyse and implement program
- Broken Link Checks

**Analysis and Tracking ** Obtain and understand crawl data
- Managing and generating keyword reports
- Add new keywords to reports
- Competitor evaluation and analysis of keywords
- Use of SEM RUSH / Nightwatch / Google Analytics
- AdWords evaluation and implementation where appropriate
- Deliver client reporting with actionable insights

**Socials**
- Content creation - gaining approval from clients, growing audiences and measure outputs.
- Working collaboratively to produce engaging content

**Account management as required**

including AdWords / PPC management as required

**Salary**: £22,000.00-£28,000.00 per year

**Benefits**:

- Company pension

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Town Centre. Telford: reliably commute or plan to relocate before starting work (required)

**Experience**:

- SEO: 2 years (preferred)

Work Location: One location

Reference ID: SEO