Digital Marketing Specialist

4 days ago


Silverburn Centre, Glasgow City, United Kingdom BeTechnology Group Limited Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at BeTechnology Group Limited. As a key member of our marketing team, you will play a crucial role in developing and executing brand awareness campaigns that drive traffic and boost engagement across online platforms.

Key Responsibilities

Email Marketing:

  • Develop, implement, and manage email marketing campaigns to engage with our target audience.
  • Analyze email performance metrics and suggest improvements to optimize campaign effectiveness.
  • Maintain and grow email lists while ensuring compliance with relevant regulations.

Social Media Management:

  • Create, curate, and manage published content across social media platforms to foster community interaction and engagement.
  • Engage with followers, respond to queries, and provide exceptional customer service.
  • Analyze social media metrics to optimize campaigns and enhance audience engagement.

Content Creation:

  • Develop high-quality, engaging, and SEO-friendly content for blogs, websites, and social media to drive traffic and boost engagement.
  • Collaborate with designers and content creators to produce multimedia content that resonates with our target audience.
  • Manage and update the content calendar to ensure consistent delivery of content.

Website Management:

  • Oversee the website's day-to-day operations, including content updates and site maintenance to ensure a seamless user experience.
  • Implement SEO best practices to improve site ranking and visibility.
  • Monitor website performance, track analytics, and recommend enhancements to improve user experience.
Requirements

To be successful in this role, you will need:

  • Proficiency in digital marketing tools and platforms, including Google Analytics, Mailchimp, Hootsuite, and WordPress.
  • A solid understanding of SEO, SEM, and web analytics to drive campaign effectiveness.
  • Experience with content management systems (CMS) and customer relationship management (CRM) software.
  • 2-4 years of experience in digital marketing, with a focus on email marketing, social media, content creation, and website management.
  • A proven track record of successful digital marketing campaigns that drive results.
  • Experience in analyzing data and using insights to drive marketing strategies.
What We Offer

We offer a competitive salary and a dynamic work environment that fosters collaboration and growth. If you are a motivated and experienced digital marketing professional looking for a new challenge, please apply with your most up-to-date CV.



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