Marketing Strategy

1 week ago

Egham, United Kingdom Enterprise Rent-A-Car Full time

**Overview**

We are excited to announce the opportunity to join our Marketing and Communications Team overseeing our Car Club operations at Enterprise Holdings' European Head Office in Egham, Surrey.

Add an annual turnover of $24 billion to a fleet of more than 2 million vehicles across 10,000 locations worldwide and you get Enterprise Holdings, the world’s largest mobility provider. Enterprise Car Club (ECC), is one of Enterprise’s key lines of business,especially in the UK/Ireland where we play a key role in shaping the future of mobility.

**If you are looking to get a holistic understanding as to how different marketing strategies, mechanics and tactics converge to propel a brand and business forwards, whilst being given a tangible role in making it all happen, this internship is foryou.**

**As the Enterprise Car Club intern, you’ll not only understand our overall approach, but you’ll take ownership of your own projects, get exposure to a wide range of activities and have genuine voice within the team. **

Enterprise’s internships give you the chance to get ahead in the job market - but don’t just take our word for it; our interns have been voted Best Intern of the Year at the National Undergraduate Employability Awards for two consecutive years. It’s learningby doing, not by getting coffee all day. From winning regular diversity awards to being a Top 50 Place for Women to Work for 16 years running, it’s no surprise that we were also voted the Graduate Employer of the Year.

This internship position would suit someone keen to fully understand a brand’s full marketing ecosystem, getting directly involved in projects spanning both digital and non-digital channels.

The ECC Marketing Intern will support the implementation marketing strategies and tactics and be giving responsibility to deliver key elements. They will also be encouraged to contribute their own original and innovative ideas. The team has a start-up feeland is looking for someone dynamic and entrepreneurially minded get stuck-in, be ‘can-do’ and make a tangible difference.

This role will work will join an existing ECC Marketing team, but will work with a number of third-party marketing and fulfillment agencies, as well as a wealth of internal stakeholders across the wider EU Marketing and ECC Operations team.

**Responsibilities**

Responsibilities include:

- Support organic and paid social strategies - working directly on our owned channels (suggesting posts, creating image/copy for posts and monitoring performance) and also working with a third-party social agency on larger paid activity
- Assist the delivery of different promotional mechanics - supporting the set-up of the fulfilment processes, origination of creative, working with Legal to create T&Cs, monitoring performance, and suggesting improvements
- Coordinate and support implementation of national and geo-tailored marketing projects as assigned - e.g., direct mail, door drop, local press, geo-specific social.
- Coordinate the production of creative designs and printed materials - receiving requests from the business, briefing creative studio/agency, reviewing designs, overseeing production/filming, managing stakeholder approvals, working with suppliers to arrangeproduction and managing costs
- Assisting with updates to web pages and ECC mobile app using Adobe Experience Manager
- Collate and support the interrogation of performance metrics and reporting - obtaining data from our in-house software, inputting it into spreadsheets/reports and learning to extract insight/meaning
- Respond to third party enquiries from stakeholders internally and externally. Internally this will involve liaising with the different regional ECC/ERAC teams who’s requirements will vary location to location.
- Assist in managing the various software platforms that are used within the department including Trello, AEM, CANVA, Production files
- Desk research, for example researching local marketing tactics, channels, community events and possible brand partners.
- Provide general support to Marketing Team as needed
- Perform miscellaneous job-related duties and special marketing projects as assigned

**Qualifications**
- Excellent written and verbal communication skills
- Self-driven and motivated
- The ability to work independently and achieve results
- Able to multitask juggling a number of complex projects simultaneously while managing time effectively
- Have a keen interest in the holistic marketing mix
- An aptitude for numbers & analytics (Microsoft Excel skills preferred, although not essential)
- Digital & tech savvy - familiar with different social/digital channels, with an aptitude to quickly pick-up a number of new digital programmes
- Basic experience of graphic design or web packages such as illustrator, InDesign, CANVA, Adobe Experient Manager (preferred, although not essential)

**Additional Information**

Please do let us know about any accommodations you may need to participate in the recruitment process.
- **Hours**: 40 per week**Salary**: £20,000 per annum

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