School Marketing Lead
2 days ago
The School Marketing Lead will be responsible for developing and implementing marketing strategies to drive enrolment and retention targets at ACS International Schools' Egham Campus.
This role reports directly to the Head of Marketing and supports the Head of School at ACS Egham. The successful candidate will work closely with the marketing team to evaluate and improve the prospective family customer journey, integrating new approaches and communications.
Main Responsibilities:
- Develop annual marketing objectives, targeting an enrolment increase of 150-200 students per year, in collaboration with the Head of Marketing.
- Evaluate and improve the prospective family customer journey, integrating new approaches and communications with the Head of Brand & Digital.
- Manage social media channels, sourcing content from across the school and aligning with the agreed content strategy.
- Champion parent communications, working with the Head of School and other stakeholders to elevate the parent-school communication experience.
- Work with key school staff to define marketing messages and ensure all staff are updated on marketing plans.
- Gather insights and execute effective campaigns to drive enrolment, in collaboration with the Head of Marketing.
- Oversee Open Events and support Admissions on future schools' events.
- Engage with school leaders and Education Strategy Services to evolve the ACS Egham proposition.
- Coordinate marketing collateral and assets, working with the brand team to deliver high-quality school marketing materials.
- Update and maintain the school website, as required.
- Source editorial stories and content to support PR and parent communication.
- Analyse available data, surveys, and online sources, monitoring competitor activity (campaigns, social media, PR, and events).
- Builrelations with the PSO to gain insights, engagement, and understanding of perceptions towards the school.
- Evaluate and analyse campaign activity, optimise, and suggest improvements.
- Own and manage the HS Graduation event and campus events.
About the Salary:
This role offers a competitive salary of £45,000 - £55,000 per annum, commensurate with experience.
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