Senior Digital Marketing Executive

3 days ago


Leighton Buzzard, United Kingdom Ascendant Recruitment Full time

**Senior Digital Marketing Executive**

**Leighton Buzzard**

**Up to £40,000**

**Permanent**

**Full Time**

Do you love data and want to use your skills to lead projects and examine data to increase membership subscriptions through SEO and Google Ads? Then continue reading

This role is for a someone who is looking to develop a long-term career and make a real difference as a Senior Digital Marketing Executive at hugely exciting time to join this company - Think start-up but without the risk.

**Purpose of the role**:

- **Generate significant growth in number of members and revenue by analysing performance metrics, SEO and working with the Digital Media Agency**
- **Ensure high levels of member satisfaction reflected to member retention**
- **Develop and implement the marketing strategy**
- **Playing an integral part in team success**

**If you have an analytical digital mindset then this is the role for you**

**Benefits**:

- Full Time, 35 hours per week
- Monday - Friday, 8am - 3.30pm
- 28 days holiday plus bank holidays
- Private health insurance (including optical and dental)
- Working for a charity that puts members above profits
- No blame approach
- Life Insurance
- On-site parking in a fantastic rural area
- The opportunity to input into all Marketing decisions
- The chance to work for a dynamic Charity with a flat organisational structure which means new ideas are embraced and change can happen quickly
- Working closely with all departments and direct access to the CEO
- To be valued as an employee and not a number at a corporate company
- Quarterly coaching sessions to improve personal development
- Working for a company with a flexible approach to establish a better work life balance

**Responsibilities include, but are not be limited to**:

- Management and development of the website and its content, to make sure that it is always relevant, fresh and SEO is up to date.
- Measure the effectiveness of the Marketing Strategy, identifying the relevant data required to measure its delivery and impact, and developing appropriate reporting. This includes:
a) Website usage/conversion data from Google Analytics

b) Social media metrics

c) Member behaviour data/patterns using Google Analytics and AWS Quicksight

d) Product-performance information

e) Output from listening service
- Plan and develop campaigns and website content to engage potential members (B2C) and partners (B2B), including e-newsletters, blogs, social media posts, product launches and printed marketing materials.
- Increase interaction with and understanding of its members, including their expectations and satisfaction with our services, with the aim of:
a) Increasing their willingness/likelihood to renew and to recommend our service

b) Identifying priorities for improving the service
- Managing new products, product development and removal of products, where required.
- Work with our Digital Media Agency to increase membership through SEO, Google Ad Grant and Paid Google Ads.
- Manage social media strategy (paid and organic), this will include:
a) Planning social media campaigns

b) Creating and scheduling posts ahead of time

c) Interacting with members through social media

d) Running promotions to grow membership

e) Operational & strategic planning
- Contribute to the development and implementation of the marketing strategy taking into account all aspects of marketing and business development.
- Take responsibility for detailed planning and delivery for the areas and items allocated to you.

**Essential**:

- Graduate or relevant equivalent experience
- 4-5 years commercial experience in relevant skills
- Google analytics and data management
- Digital marketing and communication skills including experience of developing and managing websites
- Experience in developing and managing social media channels, including both organic and sponsored/paid content.
- Experience of measuring success and impact of websites, social media and other marketing initiatives
- Problem-solving skills, including the ability to develop pragmatic and defensible solutions to problems and the ability to spot patterns, think logically and persist
- Excellent communication and interpersonal skills, working as part of a team and as an individual.
- Track record of taking ownership, a learning approach and ability to spot opportunities by thinking laterally and being creative.

**Desirable**:

- Adobe Creative Cloud (In-Design, Photoshop, Illustrator, Premiere Pro, Acrobat).
- Canva, AWS Quicksight, Google Suite

Ascendant Recruitment is one of Milton Keynes and Northampton's leading recruitment companies, with PA/Administration, Customer Service, Human Resources, Finance and Temporary divisions. Ascendant Recruitment operates as an Employment Agency for permanentrecruitment and an Employment Business for temporary recruitment. For more information on our current vacancies please visit and like/follow us on Facebook, Twitter and LinkedIn.

If this isn't your perfect role, register with us and let us find it for you.



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