Email Marketing Manager
5 days ago
**Looking for your next Challenge?**
**Want to manage campaigns from concept to design?**
We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast
- paced marketing team, working in vibrant offices in Hinckley. With fantastic office perks, we're the
perfect place for high achievers to grow and thrive.
We're looking for a hard-working and self-motivated person to deliver multiple automation
campaigns across our group companies to prospects and clients.
the desire to work in a supportive environment where a driven personality will succeed. They should
strive to continually improve results and be able to thrive in a friendly working environment with a
desire to share new ideas and work hard towards common goals.
**The role**
- Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
- Implement A/B testing campaigns to identify the best performing setups
- Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
- Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo
- Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
- Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo's analytics suite to report on the effectiveness of our marketing campaigns
- Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
- Help implement new product features to enhance Marketo's functionality
- Working collaboratively with other departments to ensure automated campaigns achieve company goals
**Mandatory Skills**
- Experience using Marketo - marketing automation software
- Experience with Salesforce CRM software
- Strong communication skills
- Analytical and detail orientated
- Excellent time management, and ability to meet deadlines
**Desirable Skills**
- Experience in a B2B marketing role
**P967755CCR**
**INDPENO
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