Head of Media

3 days ago

London, United Kingdom dotgap Ltd Full time

Position: Head of Media

Location: London

**Salary**: £70k per Annum

Summary

Head of Media for a leading media company. Advance your career while leading paid media activity for our clients.

About The Company

Our team culture is uniquely exciting and restless. We get out of bed in the morning because teamwork, communication and creativity will help us change the future of Great Britain. We are passionate, excited, caring, collaborative and confident.

We have offices in Cardiff, Edinburgh and London. We ensure our team is managed and developed to a high standard at Smart Energy GB. To us that means going above and beyond expectations and minimum requirements, in a way we believe makes a positive difference.

About The Role
- Support the Deputy Director of Marketing/Director of Marketing in setting the strategic direction of the overall consumer and microbusiness marketing campaigns. Identify opportunities to develop ever more creative and effective solutions across all paid,earned and owned media activity
- Lead the implementation development of all our paid media activity and manage the day-to-day relationship with our media agency partner to deliver quality media plans which deliver strong ROI against agreed targets and budgets
- Report expenditure of paid for media activity, including monitoring monthly forecast budgets and invoice activity
- Oversee the monitoring and validation of our media expenditure and manage our media performance evaluation agency to ensure regular buying assessments are conducted and recommendations implemented
- Work closely alongside other Heads of departments to develop integrated creative and media strategies, and to ensure that CIVICs (consumers in vulnerable circumstances) are fully addressed in our overall segmentation and channel plan
- Work closely with Head of Insight & Analytics to maximise use of segmentation and research findings in targeting, setting KPIs and deployment of econometrics
- Working with PR team to assess strategic and commercial value of media partnerships, bought through our media agency
- Support other cross-department strategic and creative initiatives where required
- Support Deputy Director and Director of Marketing in providing a robust rationale for our media channel strategy and executive summaries of our activity for key stakeholders
- Work with the Head of Industry Relations to provide suppliers with regular updates on our media plans and activity
- Line manage and oversee the professional development of more junior members of the team

**Requirements** - Experience working for a leading integrated media agency OR experience working as part of an in-house consumer media team
- Experience in developing major, multi-channel, consumer facing communications campaigns
- Experience/understanding of digital media planning, buying and evaluating, including programmatic and dataled content
- Understanding of a spectrum of tools and tech stacks including data clean rooms
- Experience of different approaches to evaluation, to assess both short and long terms KPIs, including econometrics
- Ability to write clear agency briefs, evaluate media agency cost proposals, agree clear scopes of work and manage a significant marketing budget, providing a live and accurate view of this budget to the senior management team as and when required
- A strong understanding of marketing/behaviour change best practice and the key considerations, inputs and processes required to deliver an effective campaign
- Experience in working on customer segmentation and developing comprehensive channel plans
- Excellent at building and managing senior relationships, and confident owning and leading projects
- Highly organised and be able to manage projects in order to meet tight deadlines/ budgets
- Strong IT skills, including the creation and management of excel spreadsheets
- Excellent communications skills; the ability to write and present succinctly, eloquently and creatively

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