Email and Marketing Automation Specialist

4 months ago

Oxford, United Kingdom Oxford Summer Courses Full time

**About the role**

You will also need to understand the workings of marketing automation systems, such as Hubspot and Salesforce, to be able to construct and continuously test and improve streamlined workflows tailored to different behaviours and audiences and drive results in collaboration with the Sales/Admissions team.

We are a fast-growing company, and this is a fantastic opportunity for a driven individual to become a pivotal part of a dynamic small team within a friendly and collaborative organisation.

**Main Duties include but are not limited to**:

- Working closely with Sales and Services to build and refine Salesforce flows for post sale communications.
- Building out accurate, complex workflows to cater to different audience behaviours and optimise conversions.
- Creating and tailoring content and assets where needed e.g. data capture forms, landing pages, surveys, images etc.
- Continuously testing and improving workflows, Salesforce flows, campaigns and campaign assets to optimise results.
- Reporting on the effectiveness of marketing campaigns using Hubspot analytics.
- Taking ownership for data quality in Hubspot, ensuring unengaged contacts are removed and GDPR compliance is maintained at data capture points and beyond.
- Building customer insight through testing and providing feedback so this can be used in other marketing initiatives.
- Contributing ideas to wider content marketing initiatives and collaborating with the wider marketing team.

**Practical details**
- Start: ASAP
- Location: Central Oxford with hybrid working arrangements available
- Contract type: Permanent, full time (will consider part time)
- Salary: £35,000

**Minimum requirements**:

- 2 years experience in marketing automation
- Excellent copywriting skills
- A driven, proactive mindset
- Flexible and able to adapt in a fast-paced environment.
- Enthusiastic, organised and collaborative.

**Desirable attributes**:

- Good working knowledge of Salesforce/Hubspot integration
- Marketing qualification e.g. CIM

**What is in it for you**:

- Training and professional development
- Flexible working and Hybrid Working arrangements
- 25 days annual leave (pro rata)
- Strong team culture with regular social events
- Company bonus (pro rata)

**Application Details**

**Oxford Summer Courses, a Bridgemark company**

Oxford Summer Coursesis part of Bridgemark Education, founded by two school friends and Oxford graduates who wanted to open up exceptional educational journeys to more people.

We are passionate about driving maximum student impact, through optimal learning experiences using world-renowned methodologies, whilst minimising any negative impact on our surroundings. As part of this we work closely with Climate Impact Partnersto achieve CarbonNeutral® company certification and we are working towards acquiring a BCorp certification for corporate social responsibility. Our CEO also founded and continues to support Universify, an independent charity committed to educational equality, through annual significant financial donations, providing office space for Universify's team in central Oxford and through a staff volunteer programme.

**Disclaimer**

**Job Types**: Full-time, Permanent

**Salary**: £35,000.00 per year

**Benefits**:

- Company events
- Company pension
- Free flu jabs
- Gym membership
- Health & wellbeing programme
- Private dental insurance
- Private medical insurance
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- Oxford: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing automation: 2 years (required)
- Copywriting: 2 years (required)

Work Location: Hybrid remote in Oxford

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