Email Marketing Specialist
5 months ago
**About Oxford Royale**:
Oxford Royale is a leading global provider of elite summer schools. Driven by a firm belief that education is about much more than a formal classroom, we offer young people unparalleled cultural and learning experiences, giving them a window to a world of opportunity.
**Duties and Responsibilities**:
**Key duties will include**:
**Campaign Management**:
- Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
**Content Creation**:
**Design**:
- Design and production of a monthly newsletter, working with external copywriters as required.
**Analytics and Reporting**:
- Identify trends and opportunities for improvement, making data-driven recommendations.
**Segmentation and Targeting**:
- Implement audience segmentation strategies to deliver personalised and relevant content to different user groups.
**Compliance and Best Practices**:
This post may also be required to support other areas of work within the marketing team as needed and as directed by the Head of Marketing and Brand.
**Person Specification**:
**Essential Requirements**:
- Bachelor's degree
- Strong written communication skills with an excellent command of grammar and style
- Basic design skills and an eye for visual aesthetics
- Analytical mindset with the ability to interpret data and derive actionable insights
- Familiarity with A/B testing methodologies and a desire to optimize performance
- Organised, efficient and able to multi-task and prioritise to meet deadlines
- Able to work in a fast paced constantly changing environment
- Proficiency with MS Office, especially Excel
- Proficiency with Google Suite, including Drive, Forms, Google Meet
- Keen eye for detail in visuals and text
**Desirable Requirements**:
- Experience with Adobe Photoshop, InDesign or similar design software
- Critical thinker and problem-solving skills
- Team player
- Good time management skills
- Great interpersonal, presentation and communication skills
**Position Details**:
- Working hours will be 24 hours per week (3 days per week to be agreed)
- Based at our head office in Oxford with flexibility for some working from home as agreed with the Sales and Marketing Director
- 32 days of holiday per year (inclusive of public and bank holidays)
- Company Pension Scheme
- Full training & induction programme
- Company Laptop and WFH hardware
- Christmas and Summer Parties
- Regular Staff Social Events
- Opportunity for Career Mentoring and Progression
**More About Oxford Royale**:
Our unique educational model is all about partnership. Every student has unique skills, strengths, and dreams - our role is to mentor and guide them, to introduce and explore new concepts, and to help them realise their true potential.
Oxford Royale was founded nearly 20 years ago, with a vision to offer young people a broader and richer learning experience, and to drive their success in paths that they may not even have considered. Over the last 18 years, Oxford Royale has welcomed more than 25,000 students from over 170 nations and has become a three-time winner of the Queen's Award for Enterprise, and a five-time winner of the BETA Award for best educational product.
Students can choose from over 30 courses, all designed to help them gain confidence, experience, and a competitive edge. They can experience life in an Oxford or Cambridge University college or on campus at Ivy League institution. They visit some of the most heritage-rich locations in the United Kingdom and the United States of America, taste a degree in medicine, build robots, or explore philosophy, whilst always working with peers from around the globe.
We have built an outstanding, talented team of sales executives, admissions executives, teachers, counsellors, and operations managers, who all share our vision to inspire young people to reach their potential. Over many years, our approach has been proven to motivate young people to achieve more than they ever believed possible.
Visit our website to find out more about Oxford Royale.
- We incorporate equality into all we do, making every effort to eliminate discrimination, create equal opportunities and develop good working relationships._
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