Social Media Coordinator

3 weeks ago


Bicester, United Kingdom Value Retail Full time

**Job Title**:
***Social Media Coordinator

**Reports To**: Digital Content + Strategy Director

***
- The Social Media Coordinator role is based within the division's strategic communications team, delivering impactful and progressive brand communications strategy across our European business._
- You are responsible for the execution and roll out of earned media platform initiatives in alignment with The Bicester Collection's business strategy and growth objectives, while being a key part of the social media team and ensuring consistency of consumer journey and alignment across our digital ecosystem._

Social media operates as an integrated part of our digital ecosystem as part of our 360 media team and is a key deliverable and focus of the strategy. This role requires a global perspective to drive scale, combined with a village (regional/local) perspective to drive relevance and responsiveness. You will connect data, strategy, and segmentation with content to reach high value audiences through relevant channels.

**KEY RESPONSIBILITIES**
- Execute the social media strategy across Europe focused on content, community, and commerce
- Create content and content development initiatives that deliver against the latest social media platform updates, news, and content trends
- Understand village guest demographics, including HNW, traveling luxury consumer, local catchments, and long-haul travelers
- Ensure content is on brand and in line with The Bicester Collection voice
- Produce monthly reports and analytics to better understand consumer behaviour and optimise future campaigns
- Manage publishing, moderation and measurement tools - Falcon (Europe) and support internal end users and retail functions in reporting.
- Share growth initiatives for the customer database through data capture at all possible points, working in conjunction with local and central teams
- Create integrated marketing campaigns with the Marketing Team
- Test, learn and scale new social media opportunities within the communications space to drive effective marketing that stands out
- Research digital and consumer trends
- Partnering and coach our global, diverse social media team to drive business growth
- Manage the central social media calendar to ensure it is regularly updated with relevant moments
- Monitor, organize, and create video content for the central Bicester Collection handles

**BACKGROUND & SKILLS REQUIRED**
- Proven experience as an online marketing specialist
- Agility: able to adapt quickly to changing demands
- Experience with social media management tools
- Understanding of technology, platforms, limitations
- Knowledge of e-marketing principles and methods
- Understanding of targeting demographics/ guest profiles
- Analytical approach to shape strategy
- Ability to design and implement processes
- Keep ahead of trends
- Strong organization & planification skills
- Ability to prioritise
- Excellent communication skills, both verbal and written
- Ability to share information at all levels
- Able to think creatively and solve problems
- Good business acumen
- Collaborative & inclusive approach
- Able to work individually and in a team
- Proactive approach, enthusiastic
- Proven leadership skills
- Ability to influence


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