Group Marketing Manager

2 weeks ago


London Heathrow Airport, United Kingdom Kevin Theobald Recruitment Agency Full time

Our client based near to Heathrow is looking for a dynamic self starter, within the Marketing Envirnoment.

Main Roles:

- Develop and manage the companies social media presence using creative and compelling content
- Run regular social media campaigns on LinkedIn, Twitter, Facebook to promote brand and awareness
- Manage the companies corporate social media accounts ensuring up-to-date copy/images.
- Maintain ongoing knowledge of social media trends/development
- Work with our regional management teams to promote their services / activity
- Multimedia marketing tools (video, survey etc)

Projects:

- Define a clear marketing strategy for the group
- Work with the global team to develop ad-hoc promotional material for exhibitions, customer & staff events, give-aways (mugs, pens, note pads, etc), one-off brochure design, etc.
- Launch of new services
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Performance measurement and accountability of marketing activity

Branding:

- Acting as brand guardian and ensuring all branded items fit the guidelines - signage; vehicle livery; marketing collateral.

Working with internal support to source and supply branded items and maintain an accurate and up-to-date inventory of all marketing communications materials.

Personal Attributes:

- Self-starter who can both initiate and drive activity
- Highly innovative
- Professional
- Builds strong effective relationships
- Passionate
- Enthusiastic

Key Skills:

- Proven success in developing marketing plans and campaigns
- Strong organisational skills
- Meticulous attention to detail and superb proof reading skills
- An excellent communicator, both orally and in writing
- Ability to work under pressure, balancing competing demands on their time
- A passion for social media and generating content



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