CRM Manager

2 weeks ago

Luton, United Kingdom TUI Full time

Now is the perfect time to join the team as we embark on the next phase of our journey. We are moving to customer journeys, campaigns and activities that are highly personalised and automated by data and analytics in real-time.

As CRM Manager you will be part of the UK CRM team, responsible for developing marketing campaigns, often through multiple channels, on behalf of all products and brand. You will be part of a team responsible for maximising the value generated through CRM activitiesand achieving our very ambitious growth targets

**ABOUT THE ROLE**

Customer insights
- Put customer insights at the heart of everything you do (descriptive, predictive models, recommendations etc.) and create briefs for relevant analytical/insight teams so that we can drive continuous improvements in campaigns
- Contact strategy and plan
- Use customer data and insights to create relevant campaigns for different customer segments.
- Use Braze & Taxi campaign components to create audiences across markets, products & brands, with appropriate levels control.
- Help develop the overall customer contact plan that is based on customer insights, recognises the drivers of value in our business, and reflects the needs of various product, segments and brands etc.

Journeys, campaigns & activities
- Define briefs for the journeys and campaigns to be developed (who, what, when, how)
- Where relevant, define requirements (data, segments, content, capabilities) needed from our platforms to deliver the target customer experience.
- Work with content teams to source or develop appropriate content (automated wherever possible)
- Use Braze & Taxi campaign components with appropriate levels of control to ensure that the right customers receive the right messages in a timely manner and with an excellent customer experience
- Hands on responsibility for using templates, content blocks, campaigns and journeys to meet business needs. Ensure these are built in the most efficient way, leveraging Group best practices as much as possible
- Work with Group teams were necessary to ensure that all data requirements are defined and understood to support the delivery of campaigns
- Rigorously test all templates and components to ensure they render correctly across browsers and devices.
- Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines.
- Ensure over-arching rules of engagement and customer contact policies across brands, channels and journeys are observed.
- Ensure audience size for marketing automations is optimised by effective selections, appropriate suppressions and intelligent defaults to ensure relevant customers are not omitted.
- Ensure appropriate selection criteria are in place so that our marketing programs adhere to the Data Protection Act and other relevant legislation

Optimisation
- Interrogate performance reports and analysis to understand the key drivers of performance, develop action plans to help drive performance optimisation.
- Execute A/B and multivariate tests to identify optimization opportunities.

Performance
- In the context of an overall KPI framework, update the overall commercial model, encompassing current performance, drivers and planned initiatives, to forecast our performance.
- Work with the Analysts to produce, analyse and interpret a performance dashboard that explains key trends, issues and opportunities.

Stakeholder management
- Engage with key stakeholder to support the development and communication of a roadmap for your campaign activities, clearly demonstrating the initiatives planned and when they will be introduced.

**ABOUT YOU **
- Significant experience of developing data-driven and multi-channel marketing and CRM programmes, ideally in a multi-brand environment
- Significant experience of working in a CRM role, ideally in a medium to large organisation.
- Strategic thinker with ability to articulate complex concepts in a clear and concise way
- Highly commercial, with ability to define, identify and prioritise high value initiatives. Ability to create robust campaign plans to deliver growth
- Proactive and self-driven, you’ll be confident working independently, but have strong team ethics
- Powerful communicator with excellent presentation skills and ability to clearly articulate ideas
- Capability to deal with ambiguity, uncertainty and to aggregate complex items
- Highly organised with a flexible approach and openness to work in fast evolving structures with / for various stakeholders, with proven ability to deliver to deadlines
- Highly analytical with ability to analyse complex data sets, and draw action orientated conclusions
- Good technical knowledge of marketing platforms ideally with a proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM)
- Experience of working using agile methodologies would be an advantage

**ABOUT OUR OFFER**

  • CRM Manager

    3 days ago

    Luton, United Kingdom Harnham - Data & Analytics Recruitment Full time

    **CRM MANAGER** **UP TO £48,000 + BENEFITS** **HYBRID** **THE COMPANY** Harnham are working with a company in the hospitality industry that owns well-known hotels and restaurants that I guarantee you've visited once before **THE ROLE** As a CRM Manager, you'll be defining campaigns and owning CRM strategies In specific, you can expect to be involved...

  • CRM Manager

    1 month ago

    Luton, United Kingdom Harnham - Data & Analytics Recruitment Full time

    **CRM MANAGER** **LUTON** **£40,000- £55,000 +BONUS +BENEFITS** **THE COMPANY** This business is a leading hospitality company owning over 8 brands and working across the UK market. They offer a high-quality, convenient service open to all. They are a very customer-centric business therefore this role has the ability to add a lot ofvalue to the...

  • CRM Manager

    1 month ago

    Luton, United Kingdom Harnham Full time

    **CRM MANAGER** **LUTON** **£40,000- £48,000 +BONUS +BENEFITS** **THE COMPANY** This business is a leading hospitality company owning over 8 brands and working across the UK market. They offer a high-quality, convenient service open to all. They are a very customer-centric business therefore this role has the ability to add a lot ofvalue to the...

  • Delivery Manager

    2 months ago

    Luton, Bedfordshire, United Kingdom Matchtech Full time

    Delivery Manager for CRM What's the role about: You will lead the technical delivery of change for applications and platforms for our IT estate. Collaborate with business teams, architects, analysts, and portfolio to ensure IT Change aligns with project needs. Manage product teams, oversee continuous improvement, and coordinate external delivery with...

  • CRM Manager

    2 weeks ago

    Luton, United Kingdom TUI Full time

    Now is the perfect time to join the team as we embark on the next phase of our journey. We are moving to customer journeys, campaigns and activities that are highly personalised and automated by data and analytics in real-time. As CRM Manager you will be part of the UK CRM team, responsible for developing marketing campaigns, often through multiple channels,...

  • CRM Technical Architect

    1 day ago

    Luton, Bedfordshire, United Kingdom IntecSelect Full time

    CRM Technical Architect Our trusted partner, a FTSE 100 corporation is currently hiring a Technical Architect with a strong background in CRM architecture to help our client integrate solutions across CIAM, CDP and CEP systems. To be considered, you must have demonstrable capabilites in leading multiple CRM campaigns end to end with an AWS server less...

  • CRM Technical Architect

    2 days ago

    Luton, Bedfordshire, United Kingdom IntecSelect Full time

    CRM Technical Architect Our trusted partner, a FTSE 100 corporation is currently hiring a Technical Architect with a strong background in CRM architecture to help our client integrate solutions across CIAM, CDP and CEP systems. To be considered, you must have demonstrable capabilites in leading multiple CRM campaigns end to end with an AWS server less...

  • CRM Technical Architect

    2 months ago

    Luton, Bedfordshire, United Kingdom Matchtech Full time

    Your day-to-day will involve sculpting and preserving the tech architecture, crafting ingenious solutions that adhere to top-notch standards. Key skills required for this role CRM - CIAM - CDP - UML - BPMN Important CRM - CIAM - CDP - UML - BPMN Technical Architect - CRM What will I be doing: As the Tech Architect for our CRM tech, you'll be...

  • Technical Architect

    2 months ago

    Luton, Bedfordshire, United Kingdom Matchtech Full time

    Your day-to-day will involve sculpting and preserving the tech architecture, crafting ingenious solutions that adhere to top-notch standards. Key skills required for this role CRM - CIAM - CDP - UML - BPMN Important CRM - CIAM - CDP - UML - BPMN Technical Architect - CRM What will I be doing: As the Tech Architect for our CRM tech, you'll be the...

  • Technical Architect

    2 days ago

    Luton, Bedfordshire, United Kingdom Matchtech Full time

    Your day-to-day will involve sculpting and preserving the tech architecture, crafting ingenious solutions that adhere to top-notch standards. Key skills required for this role CRM - CIAM - CDP - UML - BPMN Important CRM - CIAM - CDP - UML - BPMN Technical Architect - CRM What will I be doing: As the Tech Architect for our CRM tech, you'll be the...

  • Technical Product Owner

    2 months ago

    Luton, Bedfordshire, United Kingdom Matchtech Full time

    Technical Product Owner - CRM What's the role about? As the Technical Product Owner, you'll take charge of our in-house CRM systems, ensuring they're top-notch and in sync with industry standards. Who are we looking for? We need someone with solid commercial Product Owner experience, a knack for Agile processes, and strong problem-solving...

  • CRM Analyst

    2 weeks ago

    Luton, United Kingdom TUI Full time

    CRM Analyst - 12 Months FTC Luton, GB 127357 Hybrid Fixed term Full Time 37.5 As TUI focuses on becoming customer obsessed, Customer Analytics has never been more important which makes this an exciting time to join us! We are investing heavily in the application of data and Customer Decisioning technology at a...

  • CRM Automation Specialist Tui Musement

    1 month ago

    Luton, United Kingdom TUI Full time

    **ABOUT THE JOB** - Campaign components & capabilities - Use Braze & Taxi campaign components to build and delivery campaigns - Work with the CRM Manager to input into and translate journey & campaign briefs into Braze canvases, templates and campaigns.. - Work with Designers to provide innovative and responsive creative solutions for our marketing...

  • Technical Business Systems Analyst

    2 months ago

    Luton, Bedfordshire, United Kingdom Matchtech Full time

    Technical Business Systems Analyst - CRM Employer Ref no. BHN561489 Benefits + Yearly Bonus, Pension, Shares and Staff Travel Scheme Location Luton, England Start date ASAP Job type Permanent Job status Open Job summary Drive innovation by exploring tech advancements for consistent and improved IT system use. Key skills required for this role ...

  • CRM Analyst

    2 weeks ago

    Luton, Bedfordshire, United Kingdom TUI Cruises GmbH Full time

    As TUI focuses on becoming customer obsessed, Customer Analytics has never been more important which makes this an exciting time to join us! We are investing heavily in the application of data and Customer Decisioning technology at a Global level, meaning analytics will be driving our customer strategy and market-leading personalised customer experiences...

  • Sales Account Manager

    5 days ago

    Luton, United Kingdom Red Source Ltd Full time

    My client, a leading distributor in their field is looking for a proactive office-based Sales Account Manager, to join their strong, dynamic, and fun sales team, based in Stopsley, Luton, Beds.Location: Office based, LU2 8DLHours: 8.30am - 5.00pmSalary: Excellent basic plus bonus and company benefitsThis Sales Account Manager role is an excellent opportunity...

  • Sales Administrator

    1 month ago

    Luton, United Kingdom Rhodium Consulting Limited Full time

    **Sales Administrator** We have a new opportunity to join a successful, leading company who distribute electrical products. They are recruiting for a Sales Administrator to support the Sales Managers. The role: - Identify project opportunities by utilizing the Barbour ABI Tool - Qualify leads into prospects for Sales Managers to target - Manage quotation...

  • Senior Sales Manager

    6 days ago

    Luton, United Kingdom Konker Full time

    Sales Managern£50k - £55k + OTEnOnsitenOur client is a company that connects people creatively; building and designing brand experiences with exhibition, POS, interior design, manufacture, and logistics.ResponsibilitiesnDevelop and execute strategic sales initiativesnMonitor and adjust sales processesnGenerate sales forecasts and activity reportsnSet and...

  • Exhibition Sales Manager

    1 month ago

    Luton, United Kingdom Konker Recruitment Full time

    Sales Manager£50k - £55k + OTEOnsite Our client is a company that connects people creatively; building and designing brand experiences with exhibition, POS, interior design, manufacture, and logistics.They are looking for a dynamic and experienced Sales Manager to join our team. In this position, you will be responsible for leading the sales team and...

  • Account Manager

    6 days ago

    Luton, United Kingdom COREcruitment Ltd Full time

    Account Manager – Leading Drinks Distributor – Luton - Up to £50k + BONUS + Company CarMy client is a renowned drinks wholesaler, supplying a wide range of beverages to businesses across Hertfordshire and beyond. With a strong reputation for quality and customer service, this company are dedicated to providing their clients with the best products and...