Commercial Content Writer

3 weeks ago


Peterborough, United Kingdom Bauer Media Group Full time

**Job Introduction**:
**Our Team**:
The _Today’s Golfer_ team are experts in the game, dedicated to helping our readers buy better, play better and choose better. Whether it’s which golf clubs, balls, apparel and shoes to buy, which courses and resorts to visit, or the best way for them to hit better shots, hole more putts and improve their handicap, we want to be the No.1 resource for golfers. Our team is renowned for its collaboration and is respected throughout the industry for its knowledge and impact.

**The focus of your role**:
You will also be responsible for ensuring that Bauer’s affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites. Content optimisation will include; content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.

You will work closely with the _Today’s Golfer _and SEO teams to build relationships and create and execute plans for affiliate-led content. You will also be expected to build and maintain excellent relationships with the central affiliate team.

**Role Responsibility**:

- Create and optimise content designed to deliver affiliate revenue and rank in search
- Help grow revenue and affiliate activity on the _Today’s Golfer_ site
- Research and source new affiliate opportunities
- Work to agreed key performance targets
- Deliver weekly progress and activity reports for all affiliate content
- Stay up to date with the latest affiliate marketing trends
- Collaborate with colleagues and wider editorial to create additional affiliate marketing content
- Continually optimise existing content to maximise traffic and affiliate click-through
- Support meeting the ROI and sales targets through affiliate channels and partnerships
- Develop working relationships with editorial contacts to ensure access to all relevant content
- Working to agreed key performance targets including article upload and update goals
- Building a high-quality working relationship with external partners
- Stay up to date with the latest affiliate marketing trends
- Strong written and verbal communication skills - including content creation and optimisation
- A passion for content creation and the wider digital industry
- A thorough understanding of SEO
- A very strong working knowledge of Microsoft Word and Excel
- Excellent people skills
- Thorough experience in working with a content management system (CMS)
- Desirable - a working knowledge of affiliate marketing and online partnerships/trends
- Desirable - experience in using image editing software
- Desirable - a working knowledge of major analytics programs e.g. Google Analytics
- Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

**Package Description**:
**Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.**
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer

**Flexible Working**

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

**About the Company**:
**About Bauer Media Group**

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consum



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