Commerical Content Writer

3 weeks ago


Peterborough, United Kingdom Bauer Media Group Full time

**Job Introduction**:
**Our Team**:
Live for the Outdoors is the UK’s most trusted outdoor gear review website, dedicated to helping everyone from hikers and backpackers to runners and scramblers find the right kit for their next adventure. Whether it’s walking boots, GPS watches, ice axes or running shoes that can handle muddy mountain trails, our goal is to help people make informed choices and buy smarter. Live for the Outdoors is powered by an experienced group of award-winning writers, editors, photographers, videographers and gear testers, all passionate about sharing our outdoor experiences and adventures with our fast-growing digital audience.

**The focus of your role**:
We’re looking for a digital media expert with a genuine passion for the outdoors who can bring gear reviews to life across multiple channels, through creating and continually optimising content that helps and informs the needs of our audience. Content optimisation will include content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.

**Role Responsibility**:

- Identifying and reviewing the best new releases in the outdoor gear market
- Working with the digital team to update existing content; ensure new content is optimised in line with our digital guidelines
- Writing, editing, proofreading and ensuring all legal checks and/or read backs are in place and recorded
- Meeting content targets, adhering to copy deadlines and ensuring a smooth flow of copy
- Create and optimise content designed to deliver affiliate revenue and rank in search
- Continually optimise existing content to maximise traffic and affiliate click-through
- Research and source new affiliate opportunities on LFTO
- Liaising with other staff, including editors, marketeers, commercial teams and fellow writers where necessary
- Attending relevant events, press briefings and conferences when appropriate
- Creating and maintaining excellent contacts within the outdoor industry
- An understanding of different digital audiences, to deliver a high standard of original and exclusive content which resonates and engages
- Planning & Organisation: The ability to make changes in anticipation of, or in light of, experience and events so that features are delivered as planned.
- To be able to forward plan effectively and deliver to continually changing deadlines
- Ability to think like the audience and keep one step ahead of competitors - finding new angles and ways of presenting content which gives our audience something they don’t get elsewhere
- Consistent high-quality output; reliable and professional with a flexible style
- Masses of ideas for developing good, original content, which is well researched and imaginatively presented.
- The ability to communicate with a wide range of people and personalities, both internally and externally, and to represent the business brilliantly, raising the profile of the brands with PRs.

**Package Description**:
**Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.**
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer

**Flexible Working**

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

**About the Company**:
**About Bauer Media Group**

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and infl



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