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Commercial Content Writer

4 months ago

Peterborough, United Kingdom Bauer Media Group Full time

**Date**:23 Jun 2023**Location**:Peterborough, GB, PE2 6EA**Req ID**:751- Are you passionate about creating excellent digital content? Do you know your keywords from your longtails and your bounce rate from your click through? Would you like to work for one of the world’s biggest publishers in a fast-paced environment on the front line of content commerce?- The Bauer Media Bike Hub is looking for a Commercial Content Writer to work alongside some of the most respected names in automotive journalism, for iconic titles like MCN and RiDE.**Is it you we’re looking for?**- Previous experience in writing for digital, working with a CMS, knowledge of SEO and why it’s important would also be beneficial but training can be provided for the right person.- An interest in motorbikes, cars or any automotive sector would be an advantage but is by no means imperative - if you’ve got a strong grasp of spelling and grammar, good attention to detail and a willingness to learn, we can fill you in on the rest.**What’s the job?**- On the affiliate team, we are always supportive of fresh ideas and new approaches and (if they work) they are quickly incorporated with the company’s best working practices.- As well as this update work, there is scope for writing original content in the form of fresh best pages and listicles through to testing and reviewing products for yourself (if applicable).**Main Responsibilities**
- Create and optimise content designed to deliver affiliate revenue and rank in search
- Help grow revenue and affiliate activity across Bauer’s portfolio of sites
- Research and source new affiliate opportunities on Bauer brands and beyond
- Work to agreed key performance targets
- Deliver weekly progress and activity reports for all affiliate content
- Stay up to date with the latest affiliate marketing trends
- Collaborate with colleagues and wider editorial to create additional affiliate marketing content
- Continually optimise existing content to maximise traffic and affiliate click-through
- Support meeting the ROI and sales targets through affiliate channels and partnerships
- Develop working relationships with relevant editorial contacts to ensure access to print content
- Working to agreed key performance targets including article upload and update goals
- Building a high-quality working relationship with external partners
- Stay up to date with the latest affiliate marketing trends

**Person Specification**
- Strong written and verbal communication skills - including content creation and optimisation
- A keen interest in content creation and the wider digital industry
- An understanding of SEO
- Extensive experience in navigating the Amazon website
- A strong working knowledge of Microsoft Word and Excel
- Strong people skills
- Desirable - a love of all things automotive, whether it’s on two wheels or four
- Desirable - some experience in working with a content management system (CMS)
- Desirable - experience in using image editing software
- Desirable - a working knowledge of major analytics programs e.g. Google Analytics
- Desirable - a working knowledge of affiliate marketing and online partnerships/trends
- Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

**Package Description**
- Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.- 25 days holiday + bank holidays + 2 volunteer days
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development
- Opportunity to buy additional holiday
- Enhanced Maternity and Paternity pay
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer
- Discounted high street vouchers

**About Bauer Media Group**
- Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.
- As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella