Corporate Campaigns Officer
5 months ago
Are you an energetic, creative, and innovative marketeer who has a track record of creatively telling stories, having out of the box solutions and passionate about project managing end to end campaigns to wide audiences which deliver outstanding results? Do you thrive on analysing how campaigns are doing to continuously test, learn and improve from them? If so, we want to hear from you
Position: Corporate Campaigns Officer (maternity cover)
Duration: FTC 3 - 6 Months
Location: Hertfordshire (Hybrid working)
**Salary**: £31,396 - £33,966
**RESPONSIBILITIES AND DUTIES**
- Working with the Corporate Brand and Campaigns Manager, plan and deliver concurrent multi-channel campaigns that engage our target audiences to build positive brand awareness and/ or lead generation
- Work with internal teams across the University to develop campaigns from concept to implementation covering a range of elements from the marketing mix from paid advertising, web page management to events
- Knowledge and understanding of our target audiences, understanding their needs and ensuring all marketing activity is informed by this data
- Ensure all campaign activities adhere to brand and campaign visual and messaging guidelines and are consistently applied across all media platforms
- Develop a wide range of campaign collateral including digital assets, photography, or video. Prepare and manage photoshoots or filming projects including the preparation of briefs, commissioning photography/videography, and maintaining an updated photo library to support campaign delivery
- Monitor and evaluate campaign and content performance, to make recommendations to inform future campaigns
- Work with key stakeholders to ensure relevant sections of the website, which support campaign activity, are engaging and kept accurate and up to date. Use data to review user journeys in partnership with the Digital and Creative Experience team and adapt our web content to improve engagement
- Experience of preparing briefs for partner agencies and responsibility for day-to-day liaison to ensure timely and effective delivery
- To help manage the CRM system and social media channels to communicate with target audiences
**Job Types**: Full-time, Fixed term contract
**Salary**: Up to £33,966.00 per year
**Benefits**:
- Company pension
- Free parking
- On-site parking
- Work from home
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Milton Keynes
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