Digital Marketing Manager

2 weeks ago


London, United Kingdom Reed Marketing & Creative Full time

A leading multi-specialist law firm is looking for a Digital Marketing Manager to join their growing team.
Reporting to the Head of Marketing and Business Development, you will be responsible for developing the firm’s website and supporting the Marketing and Business Development team in the delivery of integrated marketing campaigns via all forms of digital media.

**Responsibilities**:

- Champion the development of the website to showcase the firm and its brand values.
- Develop the site as a source of leads for new, profitable work across all departments, actioning and tracking digital leads via online contact forms.
- Write and implement a Digital Marketing Plan for the firm with the support of the Head of Marketing/BD and the Digital Media Partner, advising the firm on digital developments to ensure we remain competitive.
- Oversee and develop SEO functionality in-house, to improve rankings organically.
- Build supplier relationships with the firm’s website developers and other digital agencies.
- Ensure the day-to-day upkeep of the content of the site, with the help of our Marketing Assistant.
- Provide diagnostics from Google Analytics and other sources, set KPIs and make recommendations for further improving results.
- Keep abreast of competitors’ online efforts to ensure we keep pace and identify any differentiators.
- Develop and implement the firm’s overall social media strategy.
- Manage and develop the social media presence of the firm across all platforms, including but not limited to Twitter, LinkedIn, Facebook and Instagram.
- Support the Marketing/BD team with social media plans to support campaigns for their departments.
- Manage the Trustpilot platform for client reviews.
- Continually look for ways to improve the client experience, particularly for our private client services, introducing better ways for clients to upload documents, make payments online and see the progress of their case or transaction at the touch of a button.
- Work with the Head of Marketing/BD to implement systems such as Perfect Portal to improve the client experience, including the introduction of client apps and document rooms.
- Select software to produce and edit digital content in-house.
- Produce and manage webinars and improve the firm’s use of webinar platforms such as GoToWebinar, Zoom and Microsoft Teams.
- Run PPC campaigns across departments and Google and Facebook paid advertising.
- Set KPIs for campaign results and produce reports accordingly on measures such as lead generation, follow ups and conversion rates.

**Requirements**:

- Graduate calibre, CIM Diploma desirable and/or digital marketing qualifications.
- Excellent IT skills.
- Working knowledge of WordPress (essential) and landing page platforms (desirable).
- Familiar with tracking tools e.g. Google Analytics, Google Search Console, Mouseflow etc.
- Working knowledge and experience of social media marketing.
- Proactive, rather than reactive in approach; works in an advisory capacity.
- Analytical, with reporting skills.
- Team player, with an ability to operate with a ‘one firm’ approach.
- Experience of working in professional services an advantage but not essential.



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