Marketing and Partnership Officer

2 weeks ago

Leamington Spa, United Kingdom Bowls England Full time

**About us**

We are the National Governing Body for lawn bowls, the form of the sport which is played at the Commonwealth Games. Over 125,000 people play bowls regularly within our 2000 bowls clubs nationwide.

Our dream is for everybody to imagine the joy and benefit of playing sport and we believe the inherent qualities of bowls are well-placed to make that happen. Our mission is to promote and develop the sport of bowls across England so it enriches the lives of its participants, connects communities and is in good health for future generations.

In the vanguard of that mission are members of the Bowls England staff team, overseen by a knowledgeable board of directors and supported by an army of spirited volunteers. We live and breathe our values, appreciate these qualities in others and look for these characteristics in new members of the team. If you’re collaborative, adaptable, responsible and encouraging, you’ll definitely fit in.

**Equal Opportunities Statement**

Bowls England is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We oppose any form of unlawful and unfair discrimination and make recruitment decisions based solely on qualifications, merit, and business needs at the time.

**Our values**

To achieve our mission we will be
- **Collaborative - **we believe that together we can achieve more. We share perspectives, seek out common goals and perform tasks with a mind-set of respect, trust and co-operation. We appreciate the varied contributions of those around us and are prepared to challenge those who do not have the wider interest of the sport at heart.

**Adaptable - **we will strive to be relevant in the ever-changing environment in which we live. We will be open-eyed and open-minded to the opportunities ahead of us, we will listen to others and we will display a can-do attitude. Whilst we remain steadfast in our purpose, we recognize the importance of being flexible in our approach.

**Responsible - **as custodians of our sport, we are committed to leaving it in a better place than we found it. We will be focussed in our mission, we will be proactive, we will be accountable for the decisions we make and we will be conscientious in our duties. We learn from our bad days and celebrate our good ones, knowing we will start afresh tomorrow.

**Encouraging - **we will harness the energies of those around us through our friendly, positive yet resilient demeanour. We will enable others to imagine what is possible, empower them to fulfil their potential and support them at times of need. Our words and actions will be motivational and embolden our sport in its future endeavours.

**Key Responsibilities**

This is a fantastic role if you enjoy building brands, delivering impactful marketing campaigns and working with sponsors. Should you be successful, you will
- Develop and execute integrated marketing campaigns to deliver target sales, participation numbers or other agreed outcomes.
- Own and police our brand guidelines and values ensuring a consistent presentation and brand-led decision-making and activity.
- Lead and co-ordinate the organisation’s creative design work and providing an effective design and print service to other business functions.
- Work with our commercial partners to deliver their annual marketing rights and activate these relationships for mutual benefit.
- Build and deliver relationship marketing partnerships to engage and monetize new audiences.
- Delivering against a data strategy, manage, maximize and grow the organisation’s database
- Deliver the pre and post-event customer experience including, but not limited to, the ticketing journey, pre-event communications and post-event survey.
- Manage the organisation’s retail function including maximizing the online store and event retail operation.
- Lead the organisation’s insight work delivering an annual programme of research and providing recommendations.
- Support the delivery of the organisation’s communications plan and help ensure communications platforms are vibrant and engaging.

**Person Specification - Experience**
- A track record of working within a commercial or marketing function ideally, but not necessarily, within the sports industry. A CIM or similar marketing qualification would be beneficial.
- An excellent understanding of the marketing mix and a proven track record of building and managing brand-led, results-driven marketing campaigns.
- Experience of working in an environment with commercial partners and understanding of how to manage a partner or client relationship.
- Experience of working with CRM systems and/or data, optimizing digital and social platforms to heighten customer engagement and drive behaviour change.
- Experience of online sales platforms, ideally in the ticketing or retail space.
- Experience of delivering, analysing and leveraging customer insight programmes.
- Some experience of graphic design would be advantageous.

**P

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