Digital Marketing Apprentice

3 days ago


Wokingham, United Kingdom Intequal Full time

**About the employer**:
Marketing Agency specialising in eCommerce and Web Services

**Brief overview of the role**:
Working across a range of activities in a busy marketing agency, including Web Services and Social Media.

**Working week**:
Monday to Friday 9 - 5.30

**Positions available**:
1

**Vacancy description**:
Some of the day-to-day activities are,

As a Digital Marketing Apprentice your main role and responsibilities will include:

- Company website - You will be assisting in updating and rebranding the company website.
- Flyers and campaigns - You will be keeping our digital marketing campaigns sending marketing materials to existing and new clients.
- Strategy - You will be creating the marketing strategy and planning & creating key objectives.
- Business support - You will support the business in growth through marketing by following our systems and processes.
- Social Media - You will be responsible for working with the company’s design team on creative social media channels (Twitter, Facebook, Instagram, and LinkedIn, Google my business etc.)
- Blogging - You will be involved in the creation of blogs and other industry-relevant articles to increase online presence. Creating mini videos, content strategy and writing high level copy (killer headlines, word content)
- Analysis and Reporting - You will use reporting tools such as Google Analytics and Facebook Insights to track the success of campaigns.

**Requirements and prospects**

**Qualifications Required**:
Grade C/4 or above in both English and Maths and a relevant digital qualification.

**Desired skills**:
You should be able to demonstrate a natural interest in all aspects of Digital Marketing, this might be based around extra-curricular activities outside of education.

**Personal Qualities**:

- You will be highly organised, have excellent communication skills (both written & verbal) and a brilliant telephone manner.
- You will be a self-starter who is willing to work hard and eager to learn.
- You will be creative and resourceful and happy to work in a fun and busy environment.
- You will be ambitious and keen to embrace new challenges, with a healthy attitude towards risk.
- You will be confident and professional with an ability to self-educate.
- You will have a passion and a good working knowledge of social media.
- An interest in digital marketing is advantageous.
- Customer focused and loves to follow systems and processes.
- You will have a basic working knowledge of word and Excel.
- Video skills would be advantageous.

**Training to be provided**:
CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
There is a full-time role available upon successful completion of the apprenticeship.



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