Senior Paid Media Lead

3 weeks ago

Manchester, United Kingdom boohoo group Full time

The role - Senior Paid Media Lead

Your team

For the team at PrettyLittleThing, that weekend-every-day feeling is a perk of working for us, and it’s the kind of vibe we’re all used to and expect. Our unique way of working speaks for itself: we work hard, and we play hard. Here at PLT, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

What you'll be doing
- Lead our Paid Media team - a team of Paid Search, Paid Social and Display marketing specialists who manage activity across 9 international markets
- Own the Paid Media strategy, ensuring that we continue to evolve our proposition and remain at the forefront of Paid Media advertising
- Own Paid Media results. Critically assess weekly results and regularly identify opportunities to optimize activity
- Work with the Head of Digital Marketing and wider senior stakeholders to ensure that the Paid Media strategy is reflective of the latest business objectives
- Be proactive. Spot opportunities and implement trials. Promote test and learn agendas across the team
- Present strategies, results and opportunities to senior management
- Own relationships with all key media owners and tech partners. Work closely with them to ensure that we follow best practice and receive maximum value
- Own the tech stack within the Paid Media team, making recommendations on which partners we use in order to maximise our proposition and results
- Drive best practice across the team, and across marketing channels
- Work closely with the wider Digital Marketing team to ensure that strategies and plans are fully aligned across all marketing channels
- Build strong relationships with other internal teams such as Business Intelligence, IT, Marketing, Trading and Studio
- Total responsibility for spend management and performance reporting of the Paid Media Team
- Use competitor analysis and 3rd party data to benchmark our performance and influence our future strategy
- Build and develop a high performing team

Working with us

We don’t call ourselves the PLT family for nothing - you can feel the buzz and atmosphere as soon as you walk into the office. Creativity flows from person to person and across departments, helping us create the empowered movement of love, inclusion, equality and acceptance behind our brand. We encourage everyone to be themselves, and if you bring your best self to work every day, you truly have the power to make a difference and contribute to our brand's success.

More about you
- At least 6 years experience in Digital Marketing. Extensive knowledge of Paid Search and Paid Social is essential. Display knowledge is advantageous
- Demonstrable experience of managing others and developing a team
- A strategic mind, capable of long-term planning and spotting opportunities
- A ‘can do’ attitude
- The ability to build strong, effective relationships with key internal and external stakeholders
- A keen understanding of wider marketing channels and how they fit into the full consumer journey
- Experience in presenting strategy and results to senior stakeholders
- Strong analytical skills with an ability to draw insights from large data sets
- A good technical understanding
- Excellent knowledge of excel; comfortable in producing complex reports, formulas and pivot tables
- Excellent verbal and written communication skills

Why join us

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

- Free parking
- 25 days holiday
- Free on-site gym with daily classes (due to current restrictions, live PT sessions)
- Discretionary Bonus Scheme
- Company shares schemes - including a ' Save As You Earn' scheme
- 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
- Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
- Salary sacrifice pension scheme with 5% employer contribution
- Flexible working hours
- Cycle to work scheme
- Childcare support through the Government
- Health cash plan
- Personal development opportunities to learn and grow at work

Hybrid Working Policy

PLT offers increased flexibility with working from the office and home in the form of our hybrid working policy. In brief each department has a set amount of days allocated to office time and working from home to ensure you get the best of both worlds.

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT

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