Director of Paid Media

1 week ago


Manchester, United Kingdom Forward Role Full time

Job Description:

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  • Newly created role with global retail business

    This Senior Manager will oversee the development and implementation of industry-leading paid media strategies ensuring excellence in strategy, measurement, and KPI lead performance across key platforms.

    Experience managing large teams in a fast-paced challenging environment is essential.

    Responsibilities:
    • Provide strategic direction for the Paid Media Team.

    • Comprehensive financial oversight of all Paid Media activities, including performance forecasting, budget allocation, profitability management, and supplier invoices.

    • Own relationships with external suppliers from a strategic & project point of view.

    • Develop and implement both short-term and long-term testing roadmaps, executing strategies to expand paid media activities in alignment with business KPI targets.

    • Responsible for ensuring all paid media activations are delivered and maintained to industry gold standard.

    • Keep up to date with latest industry trends and drive innovation through alpha and beta testing across key suppliers.

    • Establish Paid Media 'Best Practices' that recognise the unique position of each division.

    • Develop the team and their progression through innovative training structures and PDP frameworks.

    • Work closely with trade teams to hit weekly and yearly performance targets.

    • Provide online demand insights to internal stakeholders to inform key marketing decisions.

    • Manage the relationship between the paid media team and key internal and external stakeholders.

    • Attribution – Understanding the position of Paid Media in relation to the overall customer journey.

    • Work with data scientists to understand performance trends and deliver best-in-class test and learn approach across key activations.

    About You:

    ">
    • 5+ year paid media ecommerce experience, working in a senior digital role.

    • Experience activating and managing teams across all aspects of paid activity inc. Paid Search, Paid Social, Video, Re-Targeting & Digital Display

    • Team management and development experience.

    • Experience using web analytics tools such as Google Analytics

    • A professional, self-driven approach, identifying opportunities for improvement within Paid Media to advance strategies and manage multiple projects effectively.

    What We Offer:

    ">
    • The estimated salary for this role is $120,000 - $180,000 per annum, depending on experience.


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