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Public Relations Officer

5 months ago


Stirling, United Kingdom HOLWELL HOSPITALITY LIMITED Full time

**Responsibilities**:
Develop and execute effective public relations strategies to enhance the company's reputation and promote its products, services, and initiatives.

Build and maintain relationships with media representatives, journalists, bloggers, and influencers to secure positive coverage and maximize media opportunities.

Write and distribute press releases, media kits, and other communication materials to the media and other relevant stakeholders.

Organize and coordinate press conferences, media interviews, and other publicity events to ensure maximum media exposure.

Monitor media coverage of the company and its competitors, and provide regular reports and analysis to the management team.

Act as the company's spokesperson when necessary, addressing media inquiries and managing crisis communication effectively.

Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers, to enhance the company's reputation and support business objectives.

Collaborate with internal departments to ensure consistent messaging and effective communication of company initiatives.

Stay up-to-date with industry trends, news, and best practices in public relations and make recommendations for improvement.

Measure and evaluate the effectiveness of public relations campaigns and activities, and adjust strategies as needed.

**Requirements**:
Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

Proven work experience as a Public Relations Officer or similar role.

Strong written and verbal communication skills, with the ability to effectively convey key messages to different target audiences.

Excellent interpersonal skills and the ability to build and maintain positive relationships with media professionals, stakeholders, and the public.

Demonstrated experience in developing and implementing successful public relations strategies and initiatives.

Knowledge of media relations practices and familiarity with media databases and monitoring tools.

Ability to work under pressure, meet deadlines, and handle crisis situations with professionalism and composure.

Proficient in using social media platforms and digital tools for public relations purposes.

Strong organizational and project management skills, with attention to detail.

A proactive and creative mindset, with the ability to generate innovative ideas and solutions.

If you meet the above qualifications and are passionate about public relations, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and achievements in the field of public relations.

**Job Types**: Full-time, Permanent

**Salary**: £30,000.00-£35,000.00 per year

**Benefits**:

- Flexitime
- Free parking

Schedule:

- Flexitime
- Holidays
- Monday to Friday
- Weekend availability

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- FK8 1HA: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Public relations: 1 year (preferred)

Work Location: In person