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Social Media Manager

4 weeks ago

Tamworth, United Kingdom LKQ Euro Car Parts Full time

Role Overview

Why work for LKQ Euro Car Parts?

We are a people first organisation - for our colleagues, the customer is at the heart of everything we do, and in turn we put our colleagues at the forefront of our business. As with many of our roles, we are happy to talk about flexible working options,we are committed to supporting a healthy work-life balance. We’re looking for people who love what they do, are passionate about delivering only the very best and make it their business to excel, whatever their role. We strive to support all our employeesthrough their individual career paths and thrive within our business.

Key Responsibilities or the role:

- Devises and implements the social media strategy for LKQ Euro Car Parts across our B2B and B2C channels to target customer at all stages of their purchasing life cycle
- Leads social strategy across Customer Marketing and oversees understanding and adherence with the strategy
- Lead the creative/content development of all social campaigns (theme, messaging, identity) in line with current brand guidelines
- Create and implement a customer social media programme, build a cross-platform engagement plan, writing and distributing content
- Work with the customer services team to oversee our customer voice on social channels, including support with managing and responding to issues/complaints
- Ensure a joined-up approach across organic and paid social media and utilising tools to deliver this
- Effectively work alongside several internal and external stakeholders including the wider European Marketing team to ensure customer communications are effectively implemented
- Co-ordinate and manage all content and posting to key social channels.
- Define KPIs for social activities and campaigns to evaluate and measure their impact including end to end reporting
- Supporting the Marketing Managers to ensure all campaigns and events are promoted accordingly

Key And Desired Skills
- Proven track record in leading and managing social
- Degree educated
- Experience managing paid ads across a number of platforms
- Experience in eCommerce and lead generation
- Experience using enterprise tools such as Facelift, Hootsuite, Sproutsocial
- A proven success growing social media accounts into established platforms
- Experience within a social media management role
- A retail background is desirable but not essential
- Creative, full of ideas, and eye for detail
- Strong hands-on social media/platform experience
- Good judgement and confident decision-maker
- Strong communications skills; selling an idea, internally and externally.
- Experience in B2C and B2B environments
- Flexibility to work occasional evenings and weekends to support the business messaging when required

LKQ Euro Car Parts sits at the heart of the automotive aftermarket, supplying an unrivalled range of vehicle parts to over 18,000 customers through a world-class logistics operation in the UK and Ireland. But we’re so much more than just a parts supplier

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