Senior Paid Search Specialist

3 weeks ago

Fareham, United Kingdom TALENT SEARCH LIMITED Full time

A full-service digital, print and broadcast creative and media agency which provide B2B and B2C services are looking for a dynamic and bright individual with a strong background in Paid Search Marketing including Google Ads. You should be able to plan andoptimise digital platforms across a range of clients and be comfortable developing and implementing any improvements to client accounts.

**Responsibilities of the Senior Paid Search Specialist**:

- Research and help with building plans to drive traffic, engagement, leads and purchases
- Work within the digital marketing team to implement channel strategies for clients
- Collaborate with design teams to implement copy for digital channels, keeping within brand guidelines
- Manage PPC and social media marketing campaigns and day-to-day schedules for a range of clients
- Develop and expand PPC and social media-based communities and engagement
- Compile reports for social media profiles - KPIs and ROI
- Research and compile data to inform decision making on future campaigns
- Perform keyword research and analysis to identify new keyword opportunities
- Complete on-site and off-site SEO tasks conforming to best practice guidelines
- Maintain and improve campaigns to make paid channels more cost-effective
- Report creation and performance analysis, with an understanding of how to make improvements

**Skills and experience**:

- Minimum 12-24 months experience in agency
- Experience in building client relationships
- Marketing Degree (or equivalent) is welcomed but not required with relevant experience
- Full UK driving licence
- Experienced in media planning
- PPC account management and optimisation
- Social media and reputation management
- Understanding and familiar with Search, Shopping and Display/Remarketing campaigns
- Experience using Google products: Ads, Analytics, Search Console, Tag Manager and Google My Business
- Experience using SEM & SEO tools
- SEO experience would be desirable

Do you have experience working in a fast-moving environment where speed and accuracy are key? Would you like to be part of a team who values innovation, creativity and hard work, if so then please send in your CV today

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