Marketing Communications Manager

3 weeks ago


Loughborough, United Kingdom Distinct Recruitment Full time

Are you an experienced Brand/Marketing/Communications Manager available to provide maternity cover within an established Leicestershire based business who continue their growth with some instantly recognisable brands?

This contract will be 9 months in duration and have a hybrid working pattern with 3 days in the office, 2 days working from home following initial induction / training.

Key responsibilities will include:

- Leading and managing the day to day marketing initiatives to drive footfall instore and web traffic and sales conversion online
- Working with the Head of Marketing to unearth the customer insight that informs a market leading customer segmentation and communication plan for their customer base
- Create and Implement a comprehensive and targeted communication plan to the customer base, ensuring a tailored approach
- Work with the marketing and design teams to deliver best practice marketing collateral i.e. marketing literature, offer sheets, POS, marketing brochures, leaflet design, business cards
- Lead the marketing assistants to support the wholesale store teams and area managers with bespoke marketing initiatives aimed to drive footfall
- Lead the Digital Marketing Assistant to develop effective social media campaigns for the B2B wholesale channel
- Work with external PR agency to maximise the quality of trade press coverage and awareness in national and local media.
- Provide weekly and monthly reporting to stakeholders with reviews on comms performance
- paced business

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