Head of Product Marketing

3 weeks ago

Loughborough, United Kingdom The Access Group Full time

**Job Title: Head of Product Marketing**
**Reporting to: Group Director of Product Marketing**
Overview
The Head of Product Marketing will lead the identification and execution of key product and marketing initiatives that will grow one of the Access business units. You will craft compelling messaging and positioning for our strategic products and launch newsolutions. In conjunction with the Product Management, Marketing, Sales and Customer Success teams you will conceive and develop innovative marketing collateral and sales tools for product positioning, sales enablement, and product launch strategies basedupon best in class value proposition creation. This will support the demand generation efforts of the Marketing team and improve the effectiveness of the Sales process to ensure sales success. In addition owning the process of the customer journey mappingto ensure the full Access experience supports both new business generation, multi-product sales and repeat purchasing. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into compelling customerbenefits are crucial. In your role championing Product Marketing you will be an expert in our target audience, their buying behaviour and their buying criteria and will transfer that knowledge to the sales channel. The role will be a varied in content andindividuals will be required to think and plan strategically as well as execute tactically, be flexible and multi skilled and undertake everything from stakeholder management, strategic product planning, campaign management to turning round web copy in 15minutes. To succeed in this role you must relish working with passion at pace.
**Responsibilities**:

- Ensure your portfolio of existing and new products achieve their divisional targets through innovative and well executed product marketing initiatives
- Identify cross sell opportunities for your products within other markets and produce business cases and plans to execute appropriate product marketing initiatives
- Develop product propositions, positioning and messaging for customers and prospects which create impact competitive advantage for our products in their market
- Sales enablement deliver the value proposition of the products to the sales teams and develop collateral and sales tools that support the selling process of our strategic products improving our conversion rates
- Marketing campaigns deliver the right knowledge and assets to marketing colleagues that enable them to create and execute appropriate and powerful lead generation campaigns including relevant thought leadership materials
- Strategic go to market planning work with your divisional management team and the colleagues in product to design the optimum go to market approach for each new product
- Product launch coordinate the planning of new product launches and releases, manage the cross-functional readiness of the business to handle the new product and deliver and execute the product marketing aspects of the launch including all sales enablementand coordination with marketing
- Champion the voice of the customer and the central product proposition in all planning and execution forums to ensure our product marketing remains relevant and compelling, together with understanding and driving how we achieve competitive advantage inour chosen markets
- Ensure the product launches achieve their launch KPIs
- Orchestrate and communicate the optimum customer journey for each new product and assess opportunities to refine the customer experience for existing core products
- Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on our competition and how to win against them; be the expert on communicating this information to key stakeholders internally
- Customer Advocacy develop customer success stories and collateral and information together with the marketing and sales teams to help increase the velocity of leads through the sales pipeline and ensure a high win rate

**Experience/Attributes**:

- Proven software product marketing experience, product management or presales experience, preferably in b2b software products
- Experience of or demonstrable understanding of complex business to business operational processes
- Have demonstrable and excellent verbal and written communication skills
- Clear track record and understanding of solution-based marketing communications and product marketing.
- Demonstrated self-starter
- Experience managing the strategy, roadmap and go-to
- market development of SaaS solutions is strong plus
- Excellent people skills to interact with staff, colleagues, customers and cross-functional teams, and third parties
- Ability to motivate senior management, and convince them of the value of specific product marketing initiatives and justify the investment and direction needed
- A team player but has the ability to lead a cross functional team
- Comfortable managing multiple projects with tight deadlines
- Demonstrated experience of designing and executing strong product propositions
- Demonstrated experience of designing and implementing successful product launch and lead generation campaigns
- Inbound marketing experience
- Adaptable and flexible and thrive in an agile and dynamic environment with strong project management skills

Qualifications:

- Education: Bachelor's Degree required
- Proven professional experience in the software technology industry
- Proven experience in marketing and product marketing roles, and or product management
- Proven experience leading project teams and multiple stakeholders within multi-division and matrixed structures

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