Strategy & Global Programs Marketing Manager
2 weeks ago
**The**Role**: Strategy & Global Programs Marketing Manager
**Grade**: 10 / IC7 (for internal purposes only)
**The Location**: London (Hybrid working - 2 days per week in office)
**The Team**:We focus on the global Commercial priorities and aligning the strategies across regions to best support our prospects and customers. We match global growth opportunities to our strategy, align stakeholder communications for optimization, andcreate campaigns focused on high-growth, revenue value. We pride ourselves on being the connecting resource across Marketing and the wider division to ensure strategy alignment and communication. We also support special projects, like GSIC initiatives, tomanage globally and work cross-functionally for global alignment.
**The Impact**:This role directly impacts the Go-To-Market (GTM) plays and associated revenue cross-sell synergies for targeted customer accounts. The combined entity of S&P Global Commodity Insights represents an immense opportunity among new and existingcustomers, through complementary solutions that unlock new value. This value is not only immediate through cross-sell, but also through future synergies with new products and capabilities - requiring deliberate plans to realize this potential. The MarketingStrategy & Global Programs Manager is responsible for owning the strategy and go-to-market plans within these synergies and special projects.
**What's in it for you**:The position is ideal for marketers who are global minded, strategically focused, and possess integrated campaign experience. Work across regions and functions (in and out of Marketing) to develop the proper strategy in supportof GTM plays and special projects. Own the start-to-finish of your plans, gaining insights and buy-in from Sales, Product Marketing, Product Management, and more as you align resources, budget, and execution.
**Responsibilities**:
- Develop marketing campaigns aligned to the GTM plays for revenue synergies (cross-sell / product enhancement / new product) to customers and prospects.
- Build the strategy to identify the right approach to market, consulting with Sales, Product, Editorial, among other stakeholders.
- Serve as the lead for GTM plays, owning the meeting cadence (core team), inputs required, customer/prospect approach, marketing channels, and communicating results to stakeholders.
- Create the right mix of marketing resources (i.e. landing pages, messaging playbooks, digital ads, sales enablement, etc) all designed to help achieve GTM play goals and targets. When appropriate, engage with third parties, including digital marketing agencies,to drive a successful campaign.
- Manage special projects identified for GSIC support and work with Product Marketing to develop the appropriate level of Marketing support globally.
- Execute the marketing programs to achieve special project goals tied to GSIC growth.
- Communicate strategy and execution plans across other Marketing functions and stakeholders outside of Marketing for approval.
- Share global marketing plans with other marketing functions and teams outside of the department - purpose to support awareness, gather input, share results, or other stakeholder alignment needs.
- Track and analyze campaign performance to understand how marketing objectives are being met; quantify what has been achieved and present solutions/modifications to continually optimize performance.
- Manage monthly marketing spend and budget allocated for GTM plays and any associated GSIC budget.
**Basic Qualifications**:
- Minimum 5-10 years of experience owning and implementing marketing campaigns focused on growth, revenue generation, cross-sell, and retention. Emphasis on high-value, global campaigns working across regions, stakeholders, all while centering a strategicfocus to marketing plans.
- High competency in digital marketing and full-funnel campaigns.
- Experience in working with, as well as influencing and negotiating with various stakeholder groups.
- Take-charge presence to run cross-functional meetings and comfortable serving as a project lead.
- Global mindset in building and managing marketing campaigns across all 3 regions.
- Proactive campaign management and strategic thinking for an aligned workflow.
- Polished project management skills and experience running multiple campaigns, varying timelines, and marketing programs at differing points of completion/optimization.
- Clear communication skills as well as the confidence to speak up during a group discussion.
- Strong interest in working with teams and a wide variety of stakeholders both inside and outside of Marketing.
- Experience and proficiency building customer lifecycles and buyer journeys mapped to marketing campaigns.
- Experience working closely with Sales and Product Marketing to properly input customer and business needs into marketing tactics/messaging.
- Compelling writer with the ability to compile the right inputs to create a message that resonates with the end user / target audience.
- Extensive track record of driving measurable and meaningful business results aligned to revenue, client growth, and overall marketing performance.
**Preferred Qualifications**:
- Deep background managing and incorporating digital tactics into marketing campaigns.
- Self-motivated with strong history of demonstrating initiative to job responsibilities and being proactive across all work.
- Experience in a global and regional role, dealing with and managing multiple countries/regions/time zones.
- Data and results-driven with the ability to multi-task.
**S&P Global Commodity Insights**
At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.
We're a trusted connector that brings together thought leaders, market participants, governments, and regulators to create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights coverage includes oil and gas, power,chemicals, metals, agriculture and shipping.
S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, comm
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