Marketing Officer
1 month ago
Marketing Officer position in University in London
- 12 month FTC
**About Our Client**:
My client is a public University with campus in London City
Work collaboratively with colleagues in the directorate of marketing and recruitment, brand and communications, admissions, international, alumni, and development to coordinate the delivery of marketing plan(s) and customer journeys.
Assuring that the right audiences or value propositions are entrenched in messaging across the prospective student experiences and are brought to life in a distinctive way for various audiences across channels by working with the Content & Creative Team and throughout the Marketing and Recruitment teams.To organise the distribution of specialised marketing initiatives, content, or printed materials that support recruitment and reputation objectives.To aid in the efficient execution of marketing plans, such as by providing input into briefs as needed, reporting on impact, and assisting in the creation and distribution of ongoing campaign assessment reports.
As part of routine tasks for campaigns, materials, and digital content, to write, edit, and proofread copy and multi-media content in accordance with university policy and external compliance. As part of a quality assurance process, to check draughts, review/proof copy, and plans, and to make amendments and recommendations for upward sign-off.
Implement updates to information that has been disseminated across channels after new course approvals, course amendments, and course validations.
Conduct routine content audits and evaluations of competitor activity and messaging to spot any gaps and think of alternate ways to distribute and present material for marketing and conversion initiatives aimed at student recruitment.
Make sure business and academic school's social networks are integrated into dynamic content strategies and used to boost engagement and follower numbers.
to organise all areas of event marketing for live or recorded student recruiting events, assuring a large audience and a positive event experience.
In particular, to assist the Student Recruitment team in producing targeted collateral to increase the effectiveness of their efforts in making sure that school, enquirer, and influencer activities accurately represent the University and its academic areas.
**The Successful Applicant**:
My client is looking for someone that has strong administrations skills as well asn communication, teamwork, initative and time management.
Experience creating and executing integrated marketing strategies that are focused on the needs of the client and make use of the entire communications mix
knowledge of higher education and/or previous work with students
Basic knowledge of project and campaign management abilities, including the capacity to manage many projects at once, prioritise deadlines, and maintain connections with various stakeholders and agencies
Being able to manage and plan individual or team activities to support strategic goals and further larger plans
the capacity to examine data, find insights, and make recommendations
A team player is able to work cooperatively with others, establish trusting bonds with coworkers, and disseminate and exchange information.
Self-driven, energetic, and creative with the ability to prioritise tasks, establish goals, and perform well under pressure
Excellent communication abilities, including the ability to use language and visuals to clearly convey ideas to a range of audiences.
Understanding how to deal with brand and content guidelines, as well as a fundamental grasp of asset generation and publishing for delivery
Getting value for the money spent while adhering to organisational finance policies while acquiring and managing marketing products and services
able to show that they are aware of how diversity and equality affect the Marketing and Communications Department.
**What's on Offer**:
My client is offering a 12 month FTC to cover a maternity leave
They are offering Hybrid working with 3 days in the office in London.
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