Head of PPC

3 weeks ago

London, United Kingdom loveholidays Full time

**Why work for us?**
As the fastest growing online travel agent, our mission is to open the world to everyone. We are taking loveholidays to the next phase of successful growth by harnessing our strength in short haul beach holidays.

It is an exciting time to join loveholidays as we celebrate our 10th anniversary and continue to grow.

**About the Role**
The PPC department sits within the Marketing Team and has a considerable influence on the overall performance of the business. Working with the in-house team, the Head of PPC will lead the planning, analysis and implementation of the Paid Search strategy, helping to drive continued success. They will play a key role in helping improve the efficiency of the Paid Search activity, as well as grow traffic volumes/sales and expand into new international markets.
*
Responsibilities: *
- Day-to-day management, optimisation and reporting of performance, helping to deliver vs business targets, driving growth in search visibility and hitting team KPIs/objectives
- Develop, own and optimise Paid Search campaigns across Google and Microsoft, to achieve key business metrics
- Lead on recommendations and insights for improving account performance and pushing PPC best practices
- Responsible for the planning and direction of the overall PPC strategy and roadmap
- Implement a ‘test, measure, learn’ approach to PPC to maximise performance and efficiency
- Keeping up-to-date with changes and opportunities across Paid Search
- Working collaboratively with the wider Marketing team, as well as Data Science, Data Engineering, Holiday Product and Supply in order to continually improve performance
- Manage a small team of x3 PPC experts. Reporting directly into the Director of Performance Marketing

**About You**
- A proven leader with strong experience and knowledge of managing PPC teams
- Experience managing all aspects of PPC, with significant budgets, across PPC accounts
- Expert, hands-on knowledge using PPC technologies and tools - most notably Google Ads and Microsoft Advertising
- Experience owning and implementing PPC strategy, working closely with other teams across the business to ensure activity aligns and delivers on wider business goals
- Advanced knowledge of MS Excel and Google Sheets

Not necessary but would be desirable to have:

- Experience using Google BigQuery and SQL
- Experience working with attribution modelling and PPC bidding algorithms
- Previous experience in the travel sector
- Experience managing activity across the Google Display Network, YouTube and Google Hotel Ads

**Benefits**
Other than an amazing environment for you to grow, have impact and show the world your incredible skills, we offer the following benefits:

- Company pension contributions at 5%
- Training budget for you to learn on the job
- High degree of autonomy in a strong collaborative environment
- Discounted holidays for you, your family and friends
- 25 days of holiday (plus 8 public holidays)
- Enhanced maternity/paternity leave
- Subsidised gym memberships
- Hybrid working with 2 days working in our office and 3 days WFH per week
- Cycle to work scheme, season ticket loan and eye care vouchers
- Sustainably sourced fruit baskets in the office kitchen

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