Senior PPC Executive.

4 weeks ago

London, United Kingdom Pentasia Full time

Our client is looking for a senior PPC Executive to join an established performance marketing team.This team acts as an internal agency to stakeholders around the world to define and deliver against their performance marketing plans. They have a multi-million-pound digital performance budget focused on the UK, Spain, Mexico, Sweden, Ireland, Canada, and LATAM with plans to enter many new markets over the next few years.

As a Senior PPC Executive, you will play a pivotal role in optimizing their paid search campaigns across various platforms and countries. Working closely with the Head of PPC, you will contribute to the development and execution of performance marketing strategies to drive growth and maximize ROI.

Key responsibilities:

  • Assist in the development and execution of paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms.
  • Collaborate with internal teams to understand business objectives and translate them into actionable PPC initiatives.
  • Conduct keyword research, ad copywriting, landing page creation and testing and ad extension optimization to improve campaign performance.
  • Monitor and analyze campaign performance metrics, such as CTR, CPC, and conversion rates, to identify opportunities for optimization.
  • Implement A/B tests and other experimentation methodologies to refine targeting and messaging strategies.
Skills/Experience Required:
  • Proficiency in Google Ads, Bing Ads, and other PPC platforms (i.e Apple/UAC), with a strong understanding of campaign setup and optimization.
  • Experience with keyword research tools, ad testing methodologies, and bid management strategies.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
  • Detail-oriented with a focus on accuracy and efficiency in campaign management.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics.


If this sounds of interest please get in touch.

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