CRM Campaign Manager
2 weeks ago
**CRM Campaign Manager - Omni-channel**
**£45,000 - £55,000**
A leading, global retail brand, are looking for an experienced CRM Campaign Manager to join their Digital function in Berkshire.
This is a brand new role in the company that help design, develop and deliver new end-to-end digital customer journeys across multiple channels.
The company is going through a transformational stage and currently investing in their CRM and so this role will play a huge part in this growth.
**Responsibilities**
- Continuously map out the customer journey routes, identify gaps and make improvements
- Optimise omni-channel engagement decisions & personalisation
- Execute omni-channel communications that will meet commercial objectives of the business
- Ensure that the campaigns delivered are compliant and QA is at the highest level
- Implement test & learn strategy and use data-driven approach to omni-channel CRM
- Work cross-functionally, engage and influence change
**Experience**
- 4+ years' experience in CRM Marketing
- Strong experience in delivering omni-channel campaigns
- Have used multiple CRM/ESP tools (Salesforce is a bonus)
- Strong AB testing approach knowledge and data insights reporting
- Commercially driven
- Ability to work cross-functionally
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