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Content Strategist
4 months ago
Company Description
Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.
**Job Description**:
The Content Strategist’s goal is to deliver successful content marketing programs to clients and drive profitability for Industry Dive's content marketing line of business. In this role, the Content Strategist will help build and execute on content and editorial strategies for clients, manage the full production process of content, select and manage content creator bench, and ensure adherence to quality standards. Content Strategists also oversee the curation of licensed content for our clients with the most stringent guidelines to ensure that we surface articles which meet audience needs and pass muster under brand scrutiny. In addition, the Content Strategists help manage margins and costs for each customer to drive profitability for Industry Dive's content line of business. Content Strategists are most successful when they are enthusiastic about helping companies drive marketing results through content marketing. Content Strategists must continuously learn about Industry Dive’s clients, their marketing goals, and help achieve those goals through compelling content.
**What can you bring to the table**:
- Bring your personality into everything that you do
- The ability to take the lead in tough situations but work well in a team dynamic
- Enthusiasm for quality
- The ability to go the extra mile for your clients
- Ambition and passion for your career growth
**Develop and Advise on Effective Content Strategies that deliver ROI**:
- Develop effective content strategies in accordance with Industry Dive’s methodology in partnership with clients.
- Review marketing performance to make recommendations and optimize program.
- Lead and support QBRs with clients to ensure alignment on strategy and goals.
**Manage Full Original Content Production Process, from Ideation to Optimization**:
- Facilitate writer pitch process, including supporting quality ideation.
- Review and edit original content for quality and clarity and ensure that pitches and content are on-brand.
- Project manage content production.
- Facilitate writer and content creator payments.
- Negotiate rates with content creators to drive profitability.
- Drive value for Industry Dive’s CMP platform as necessary to support overall health of the program.
**Profitability, Growth and Retention**:
- Deliver high value content marketing services to assigned clients.
**Ensure Successful Client Onboardings**:
- Facilitate discovery sessions with clients to understand their goals, guidelines and resources related to their editorial efforts.
- Execute against Industry Dive’s onboarding methodology, including advising on content operations, content planning, and measurement framework.
- Help run content kick-offs with clients to prepare them to effectively curate licensed content and manage original content creation through our software.
- Source, onboard, and manage content creator bench.
**Successfully deliver value via Licensed Content Marketplace**:
- Proactively monitor the performance of a client’s mix of licensed sources and regularly communicate performance.
- Review the ongoing curation efforts of freelance network, providing feedback and approval of articles.
**Success Criteria**:
- Deliver content services to support strong logo retention for clients.
- Monitor, action, and report on client health signals for all assigned clients.
- Deliver ROI positive services on scope, on budget, and on time.
- Achieve 80% billable utilization.
Additional Information- Industry Dive is an equal opportunity employer and we strongly encourage people of color, LGBTQIA individuals, veterans, parents, and individuals with disabilities to apply._
- Industry Dive will not be able to sponsor applicants for work visas._
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