Senior CRM Manager
5 days ago
**SENIOR CRM MANAGER - MIN 12 MONTH FTC**
**UP TO £60,000**
**LONDON**
Harnham are working exclusively with a leading retail company for a Senior CRM Manager role.
**THE ROLE**:
The Senior CRM Manager will have the following responsibilities:
- Understand the customer journey and provide actionable insight to help educate the Digital team on the customer
- Global implementation and reporting of the multi-channel global CRM strategy with support from different stakeholders
- Manage a tea of 5 member ensuring they achieve team and personal objectives
- Foster a test and learn mentality
- Responsible for the database segmentation and targeted marketing activities
- Managing the customer lifecycle from acquisition to retention
**YOUR SKILLS AND EXPERIENCE**:
The Ideal Senior CRM Manager will have the following skills and experience:
- Good working knowledge and high level of understanding of CRM, integrated channel marketing and marketing automation to help define and establish campaign planning, structure and KPIs
- Data segmentation& analytics skills are desired
**THE BENEFITS**:
**HOW TO APPLY**:
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